Tariff Barriers


Different nations handle tariff barriers differently. A country may have a single tariff system for all goods from all sources. This is called a uni-linear or single-column tariff. Another type of tariff is the general-conventional tariff. This tariff applies to all nations except those that have tariff treaties (or a convention to that effect) with a particular country. A tariff may be worked out on the basis of a tax permit, called specific duty, or as percentage of the value of the item, which is referred to as ad velorem duty. Sometimes both specific and ad valorem duty may be levied may be levied on the same item as a combined duty.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Relationship Determination


Find out the strength of relationship between customer voices and technical requirements. Technical requirements are taken one by one and analyzed with each of customer voices by asking “By working on this technical requirement will it be possible to satisfy this voice of the customers.” The decisions are recorded in the center of the matrix using symbols: Triangle = Strong Relationship, Single Circle = Moderate Relationship, Square = Weak Relationship.

The relationship column is then reviewed to see if there are any customer requirements with no relationship symbols or only weak symbols.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Offering a Choice to Customers


There is usually more than one way to solve a marketing problem, and it is the seller’s responsibility to find the best way to emphasize that while deemphasizing the others. Don’t get caught in the choose-one-from-column-A-and-two-from-column-B trap.

If you give the buyer a choice, you are introducing a whole new layer into the decision-making process. Not only are you asking a customer to make a commitment, you are also asking him, “Which one do you want to commit to?”

We have had situations where we proposed more than one solution to a potential customer’s problem. Frequently the result is that he will like something about each solution. That sounds terrific, but isn’t. by offering a choice, you often help the customer focus as well on what he doesn’t like about each solution.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight