Investment and Peace


Investment and the reduction of violence should be seen as intimately and favorably connected with each other and also with justice, even though investment, narrowly conceived as economic growth, in many cases to the detriment of the others. There remains a strong leaning to say that (both foreign and domestic) investment involves peace.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Advertisements

Concept Testing


Concept testing is part of the prescreening process, preparing a management team to do the full screening of the idea just before beginning serious technical work. The elementary purpose of a concept test is to identify the very poor concept so it can be eliminated. If music lovers, for example, cannot conceive of a compact disc that will last forever and thus reject it out of hand, the concept is probably a poor one.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Spirit of High Performance


An ability to instill strong individual commitment to strategic success and to create an atmosphere in which there is constructive pressure to perform is one of the most valuable strategy-implementing skills. When an organization performs consistently at or near peak capability, the outcome is not only more success but also a culture permeated with a spirit of high performance. Such a spirit of performance should not be confused with whether employees are happy or satisfied or what they get along well together. An organization with a spirit of high performance emphasizes achievement and excellence. Its culture is results-oriented, and its management pursues policies and practices that inspire people to do their best.

Companies with a spirit of high performance typically are intensely people-oriented, and they reinforce their concern for individual employees on every conceivable occasion in every conceivable way. They treat employees with dignity and respect, train each employee thoroughly, encourage employees to use their own initiative and creativity in performing their work, set reasonable and clear performance expectations, use the full range of rewards and punishment to enforce high performance standards, hold managers at every level responsible for developing the people who report to them, and grant employees enough autonomy to stand out, excel, and contribute. To create a results-oriented culture, a company must make champions out of the people who turn in winning performances.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Managing Cultural Change


When management acts to focus explicit structures, work design, staffing and development, and performance system/rewards on desired changes, the combined impact can be tremendous. Through management action, the culture can be changed to support the business strategy. Management communication of the company mission, vision, values, and strategic objectives is only the first step in the process.

Top executives must promulgate a vision; however, a brilliant vision statement won’t budge a culture unless it is backed up by action. The management system has to be put in place, and then management has to live by it. Culture is not something managers set out to change directly; rather, it is an outcome of consistent, positive management action, every day and in every way. Too often good strategic ideas and directions are translated too narrowly into plans. There are many examples, including quality of work life, participative management, quality circles, and service excellence. Even broadly conceived total quality management efforts risk faltering because they are being implemented as programs, rather than as broad, deep, multi-faceted activities.

The problem is not the association of an idea, with a program, but rather the existence of too few programs expressing the idea. Changes take hold when they are reflected in multiple concrete manifestations throughout the organization. It is when the structures surrounding a change also change to support it that we say a change is institutionalized—that it is now part of legitimate and ongoing practice, infused with value and supported by other aspects of the system.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Investing in Success


To get profit without risk, experience without danger, and reward without work is as impossible as it is to live without being born. Succinctly, there is no success without sacrifice. But is sacrifice bad? Like many words, the word “sacrifice” is misunderstood. To most people, sacrifice means giving up time or money, or enduring hardships, or doing something unpleasant. Now, it is true that sacrifice may mean those things. But that is only half the definition. The other part of the definition, the one that is almost always overlooked, is to gain something even more valuable.

The complete definition of sacrifice is give up something of value – money, time, or energy – to gain something of even more value – more money, a higher standard of living, better education for the kids, or other valuable considerations. Sacrifice means give up a little now to receive more later.

Sacrificing then means investing. We give up something today so we will have more of something tomorrow. Anyone who wants to achieve maximum success must be willing to sacrifice or invest now for reward later. To validate this point, consider the following:

  • A majority of people reaching age 65 have little savings, investments, or other valuables – this after spending 45 adult years in the richest society ever known. Had these people in poverty and near-poverty invested only ten percent of what they had earned in one of hundreds of “sure” investments, they would be very well off financially, and the social security system could be phased out completely.
  • Many young people feel that 35 0r 40 hours a week is all they should work. Being asked to work more than that is such a “big” sacrifice, many try to find another job.
  • Millions of people performing tasks that are rapidly being taken over by robots and computers think it’s too much of a sacrifice to learn new skills that are increasingly in demand.
  • Rather than invest part of what they earn, millions and millions of people give way to temptation and buy things on a certain plan.
  • And millions of students, rather than sacrifice and really learn a subject, use every conceivable technique to pass a course except to learn the material.

On the positive side, there are some people of all ages to be commended for their willingness – and good sense – to sacrifice. Sacrifice is an investment that means more than just money. Sacrifice means deep satisfaction in helping others to find joy in this world.

Happiness, achievement, money, promotion, reward, love, and anything else of value are gained only through sacrifice. Make sacrifices. They eventually lead to success.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Thinking Flexibility


You have to sell the flexibility of the structure to the people who work for you, and the only way to do this is by deeds rather than words. Your employees have to see the tangible proof not only that the structure is flexible but that the flexibility works to their advantage and their self-interest.

People within the structure should also feel flexibility. They should know that they are going to try out good ideas, no matter who thought of them, no matter how directly or indirectly these ideas applied to their division or their specific areas of responsibilities. They also need to know that if someone came up with a good workable idea was not simply going to be handed over to someone else. Whoever conceived it it would be involved in its execution.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

Creating an Integrated Marketing Communications Program (IMC)


a)        Use zero-based budgets. Most companies use incremental approaches in allocating promotional budgets. A preferred approach is the objective and task approach. Start with a zero budget and force all promotional managers managers to justify their investment.

b)        Focus primarily on current customers. Many organizations direct 80% or more of their advertising and selling effort activities to trying to win new business (conquest marketing).  An Integrated Marketing Communications (IMC) program recognizes the importance of retention marketing and inverts that ratio so that a majority of the promotional activity is earmarked for relationship building with existing customers. This reduces customer defection, upgrades business relationships, and creates advocates for the firm’s services.

c)        Use highly targeted mass promotion. Direct mail, specialized lists, trade publications, and the Internet can be used effectively to reach prospects rather than suspects. A website has become an indispensable marketing technology for 21st century companies. It has evolved into a one-stop, online corporate information source, customer support tool, distribution channel, order taker, product catalog, price list, promotional vehicle, research technique, segmentation source, and a strategic and tactical marketing differentiator.

d)        Build marketing relationships. Strategic partnering is a major part of a good IMC program. In addition to Internet and intranets (protected corporation information resource centers), progressive companies are creating extranets which link an enterprise’s extended family of suppliers, distributors, retailers, and partners. Hence, customer, channel, referral, and stakeholder relationships can all be nurtured through carefully conceived promotional efforts.

e)        Note that everything an organization does send a message. Image and atmospherics are very important in communicating value to customers. The little things, such as stationery, signage, telephone greetings, and website design, etc., should all reflect professionalism and a consistent message to the marketplace.

f)          Two-way dialogue is key. In an over-communicated society, the marketing challenge is to establish a meaningful dialogue with customers as to how the firm’s service mix can provide maximum benefits/value. Interactivity and involvement on the part of the customers is important for sharing information and creating firmer bonds. The Web is an ideal medium to accomplish this objective. Its selectivity and flexibility create a customized business experience for each user.

g)        Use 21st century communication technologies. In today’s changing marketplace, companies must seek new and better ways to stay in touch with their target markets. Appropriate communication options include e-mail, electronic commerce, fax-on-demand, telemarketing, point-of-sale promotion, special events, multimedia, etc.

h)        Measure promotional effectiveness. Traditionally, advertising executives competed with sales managers for their “fair share” of the corporate promotional budget. Today, management requires accountability and demands to know and justify the return on investment of limited resources—they will no longer accept the non-measurable communications methods used by marketers in the past. A marketing information system/database is the key tool for effectively monitoring and measuring the success of an IMC program. As part of this process, job descriptions and reward systems are likely to be redesigned. In a strong IMC-centered environment, in-house competition is replaced with cooperation and teamwork. Joint rewards help the organization do what is best, rather than just project individual turfs.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Previous Older Entries