Futures Analysis


Futures analysis allows companies to project future conditions and set future objectives to be achieved. It represents a leap to the future rather than step-by-step progression from  today’s situation forward to the future. It allows managers to assess the future relevance of issues that appear important today and thereby identify important human resource issues.

Futures analysis is an inherent requirements for strategic thinking. It requires defining the forces shaping the future, evaluating alternative future states, setting objectives, and selecting courses of action that will yield needed changes in direction for the enterprise. While incremental change analysis looks at continuities, futures analysis looks at discontinuities.

Futures analysis provides at least a conceptual vision of the future that can help identify and define organizational or competitive requirements. In its simplest forms, futures analysis involves open thinking about future issues and options. Companies use brainstorming, visioning, or modified Delphi analysis (iterative survey of experts) to help define the future human resource issues that need to be addressed. It is an exercise that may involve many participants within the company as well as outside consultants or others.

Futurists, functioning on company planning staffs and as independent consultants, have helped assess the prospective futures in which companies would operate. Their value added appears to lie in their work on demographic technological and environmental futures. In other areas, such as, socio-political changes worldwide, energy availability, economic conditions, or legislation.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Conceptual Skills


Conceptual skills, the ability to think in abstract skills, the ability to see how parts fit together to form the whole, are needed by all managers, but particularly top level managers. Top management must be able to evaluate continually where the company will be in the future. Conceptual skills also involve the ability to think creatively. Recent scientific research has revealed that creative thinking, which is behind the development of many innovative products and ideas, including fiber optics and compact discs, can be learned.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Use Project Management


Management is usually viewed as continuous process that lasts without a break for the whole of your organization’s life. But some jobs are clearly projects; they do a specific job, have a distinct beginning and end and a fixed duration. When the job is done, the project is finished.

 

People have developed special approaches to project management. A project manager often has overall control and can have very wide-ranging responsibilities. The project team does not follow the usual ‘line of authority,’ but is seconded from line functions. This gives a matrix structure where people have divided responsibilities. The control of projects is made easier by dividing them into phases running from conceptual design through to termination. There are special methods for planning projects.

 

Managers have increasingly realized that they can use these methods in their everyday work. You probably find that a lot of your work is not continuous, but consists of a series of projects. Consultants work for different clients, software houses work on different packages, marketing departments run a series of promotions.

 

Project management can bring a lot of advantages to your work. It gives the expected times for some key activities, and the computer automatically prints schedules for activities and all resources. More generally, project teams have the benefits of:

  • Using management methods that recognize the nature of projects;
  • Solving problems quickly, as the right people are assembled to concentrate on a solution.
  • Spreading expertise around the organization, as team members move on to new projects and share their experiences;
  • Using resources efficiently, as they are released to other projects when not needed;
  • Tightly controlling operations, with constant feedback on progress.

 This does not mean, of course, that project management is better than continuous management. But project management does give an additional set of management tools that you might find useful.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

The primacy of Internal Marketing


Internal marketing is the conceptual process by which managers actively encourage, stimulate, and support employee commitment to the company, the company’s goods and services, and the company’s customers. Emphasis should be placed on continual. Managers, who consistently pitch into help when needed, constantly provide encouragement and words of praise to employees, strive to help employees understand the benefits of performing their jobs well, and emphasize the importance of employee actions on both company and employee results are practitioners of internal marketing. In service marketing, successful internal marketing efforts, leading to employee commitment to service quality, are key to success.

Properly performed customer satisfaction research can yield a wealth of strategic information about customers, the sponsoring company, and competitors. However, service quality goes beyond the relationship between a customer and a company. Rather, it is personal relationship between a customer and the particular employee that the customer happens to be dealing with at the time of the service encounter that ultimately determines service quality. The importance of having customer-oriented, frontline people cannot be overstated. If frontline service personnel are unfriendly, unhelpful, uncooperative, or uninterested in the customer, the customer will tend to project that same attitude to the company as a whole. The character and personality of an organization reflects the character and personality of its top management. Management must develop programs that will stimulate employee commitment to customer service. These programs must contain five critical components:

1) A careful selection process in hiring frontline employees. To do this, management has to clearly define the skills the service person must bring to the job.

2) A clear, concrete message that conveys particular service strategy that frontline people can bring to act on. People delivering service need to know how their work fits in the broader scheme of business operations. They need to have a cause because servicing others is just too demanding and frustrating to be done well each day without one.

3) Significant modeling by managers, that is, managers demonstrating the behavior that they intend to reward employees for performing.

4) An energetic follow-through process, in which managers provide the training, support, and incentives necessary to give the employees the capability and willingness to provide quality service.

5) An emphasis on teaching employees to have good attitudes. This type of training usually focuses on specific social techniques, such as, eye contact, smiling, tone of voice, and standards of dress.

However, organizing and implementing such programs will only lead to temporary results unless managers practice a strategy of internal marketing.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight