- Is there a perceived need for the product or service?
- Is it practical?
- Is it unique?
- Is the price right for your customers or prospects?
- Is it a good value?
- Is the markup sufficient to assure a profit?
- Is the market large enough? Does the product or service have broad appeal?
- Are there specific smaller segments of your list that have a strong desire for your product or service?
- Is it new? Will your customers perceive it as being new?
- Can it be photographed or illustrated interestingly?
- Are there sufficient unusual selling features to make your copy sizzle?
- Is it economical to ship? Is it fragile? Old shaped? Heavy? Bulky?
- Can it be personalized?
- Are there any legal problems to overcome?
- Is it safe to use?
- Is the supplier reputable?
- Will backup merchandise be available for fast shipment on reorders?
- Might returns be too huge?
- Will refurbishing of returned merchandise be practical?
- Is it, or can it be, packaged attractively?
- Are usage instructions clear?
- How does it compare to competitive products or services?
- Will it have exclusivity?
- Will it lend itself to repeat business?
- Is it consumable, so that there will be repeat orders?
- Is it faddish? Too short-lived?
- Is it too seasonal for direct mail selling?
- Can an add-on to the product make it more distinctive and salable?
- Will the number of stock keeping units – various sizes and colors – create problems?
- Does it lend itself to multiple pricing?
- Is it too readily available in stores?
- Is it like an old, hot item, so that its success is guaranteed?
- Is it doomed because similar items have failed?
- Does your mother, wife, brother, husband, sister, or kid like it?
- Is direct mail the way to go with it?
- Does it fill an unfilled niche in the marketplace?
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
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