Intellectual Property


The most valuable resource in the modern economy is the human mind. The ideas, concepts, and other symbolic creations of the human mind are referred to as intellectual property. Intellectual property is protected through a number of special laws and public policies including copyright, patent, and trademark laws. These laws rest on two essential premises:

  • The creator, be it a person or an organization, of an idea or invention should be entitled to the benefits that flow from that original creation if it can be proved that the creation came from that person or organization.
  • The right to get special economic advantage from such inventions should not exist forever. At some point, ideas enter the public domain and can be used by others.

In today’s global economy, many temptations can arise for businesses and individuals to use other people’s ideas without permission. Patents, copyrights, and other intellectual property are sometimes infringed, or wrongfully used, by those who see an opportunity for quick profit, a practice known as commercial piracy.

A great deal of pirating occurs in industries such as computer software and hardware, industrial machinery, printing and publishing, and designer clothing. Because some governments do not curb such practices, businesses that create ideas are injured.

In coming decades, many new ideas will be developed and commercially exploited in such fields as bioengineering, computer software, fiber optics, and medicine, to name a few. In a global economy, these forms of intellectual property are economically valuable. A society that is scientifically and artistically creative has a big stake in laws that protect the companies that create new ideas. The employees who work for those companies have an important stake in the fair use of intellectual property, as do customers who license the technology or buy the products. A growing challenge for public policy and international trade negotiations is how to coordinate national laws protecting intellectual property rights.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Advertisement as a Symbol Package


Advertisements should not be thought of as things apart from the needs of the advertiser. Hence the function-oriented term ‘marketing message’ to suggest the motivation behind the ads. But—there is more.

The effects (if any) that ads are going to have on people are by no means certain. One way of explaining this is by thinking of the finished advertisement as a “symbol package,” using words, pictures, sound, and so forth in an attempt to establish some shared meaning between the creator of the advertisement and those who receive it.

The primary task facing the TV creative man is how best to get at people’s feelings. How can he communicate convincingly with what psychologists call the third ear, with the levels of intuition far behind reason—where the scales of judgment are weighted by feeling and primitive perceptions. This is the “open sesame” to believability and persuasion. The intellectual elements—the facts and the arguments—are just a superstructure on the process (often the subconscious process) of achieving conviction. The creative mind in TV advertising has to work with both logical and non-rational symbols. This is, after all, what a product image is—the total set of attitudes, the halo of psychological meanings, the associations of feelings, the indelibly written aesthetic messages over and above the bare physical qualities.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight