Weapons for Success


One type of weapon is seldom enough to win a war. The same is true in our bodies. The successful conquest of the stresses we now face at work requires that we understand the strengths and limitations of each level of defense and use them in concert to encourage victory, prevent disaster, and cultivate excellence at work.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Personal Selling: Two Approaches


Personal Selling: Two Approaches

Many American companies do not put nearly enough effort into direct, personal communication. Japanese success in displacing the US as Saudi Arabia’s leading supplier is instructive. Japanese exporters and small teams to meet with Saudi importers: Japanese exporters; they go to Saudi workshops, travel to secondary towns, and meet with sub-agents. The Americans, on the other hand, invite all their Saudi agents together for a luncheon, do not have private meetings, do not get their hands dirty, and never travel to secondary towns—they tend to stick to the three market centers. Saudis complain that US effort is misdirected: American personnel devote infinitesimal detail to making advance arrangements for visiting executives, going so far as to specify rooms overlooking a certain view from the hotel.

Japanese firms supplement their direct, personal efforts with heavy local advertising. They use gifts generously in product introductions, and warrantees on Japanese consumer electronics range up to three years. To carry out this business, Japanese trading companies have large staffs of professional international marketers who have been cultivated since graduation from a Japanese international trading university, schooled in English and Arabic, and rotated worldwide as international trading specialists.

Compared to most other cultures, particularly non-Western. Americans are extraordinarily preoccupied with the tangible aspects of a product. They round up all their sales agents and give a product presentation instead of putting their energies into the more important component of international marketing—people. In American and only a few other countries it is normal to do business from a distance, between strangers, by mail or telephone.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Routines


Routines take the same route to work each day, to see the same familiar faces and tasks waiting when we get there, and to collapse into the same easy chair after the day is done. Although routines in themselves are harmless, the inertia they cultivate can interfere with our ability to cope with new stresses. Unless we actively fight back, there is a natural human tendency to divide our lives into two discrete periods: our learning years and our earning years. The former period ends, many think, when the later begins.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Person Marketing


Person marketing is a category of nontraditional marketing that refers to efforts designed to cultivate the attention, interest, and preferences of a target market towards a celebrity or authority figure. Celebrities can be real people, functional characters, or widely recognized authority figures.

Campaigns for political candidates and the marketing of celebrities are examples of person marketing. In political marketing, candidates target two markets. They attempt to gain the recognition and preference of voters and the financial support of donors.

The big winners among celebrity endorsers are professional sportspeople. The fans are eager to participate in an illusion—those landlocked pillars of their community pretending they are finally going to cash in their chips and set sail for uncharted waters.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Openness to Criticism


Criticism of any decision not only reflects on the actual appropriateness of the decision itself, but also on the decision-maker as well. When making a difficult decision, it is very  tempting to quickly move past it in order to avoid the questions and doubts the disapproval causes. However, the failure to adequately engage the objection becomes its own ethical dilemma with costs to both the individual and the organization when the ethical dimension is ignored. Openness to the criticism and the lessons it contains can be a key indication that the professional is actively integrating ethics and value reflection into his or her professional life.

When one’s decisions are criticized, one needs practical tools and processes to effectively learn from the reproach and to engage the ethical issues the disapproval presents. there are four fundamental steps in such examination described per herebelow:

  1. Accept the discomfort of the criticism and honestly confront the temptation to ignore it. An important incentive for this honest self-reflection is an understanding of the negative consequences of ignoring the ethics of one’s decisions and their consequences.
  2. Identify personal core values, listing them and examining them in light of the criticism being encountered.
  3. Cultivate openness to the ethical dimension of the business life and of business decisions. The role of the moral imagination and reflection will be examined.
  4. The need for practical tools to identify and audit the core values at work in the decision-making process will be reviewed.

These elements will enable the professional to effectively engage the ethical dimension of decisions and their aftermath. Openness to criticism, developing the moral imagination, having practical tools for ethical decision-making, and understanding the need to integrate one’s values into business goals, perspectives, and decisions are fundamental ingredients in integrating both vision and reality.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Releasing Each Person’s Potential


Great managers would offer you this advice: Focus on each person’s strength and manage around his weaknesses. Don’t try to fix the weaknesses. Don’t try to perfect each person. Instead do everything you can to help each person cultivate his talents. Help every person become more of who he already is.

This radical approach is fueled by one simple insight: Each person is different. Each person has a unique set of talents, a unique pattern of behaviors, of passions, of yearnings. Each person’s pattern of talents is enduring, resistant to change. Each person, therefore, has a unique destiny.

Sadly, this insight is lost on manay managers. They are all at ease with individual differences, preferring the blanket security of generalizations. When working with their people, they are guided by the sweep of their opinion—for example, “Most salespeople are ego driven” or “Most accountants are shy.”

In contrast, great managers are impatient with the clumsiness of these generalizations. They know that generalization obscure the truth: that all salespeople are different, that all accountants are different, that each individual, no matter what his chosen profession, is unique. Yes, the best salespeople share some of the same talents. But even among the elite the differences will outweigh the similiarties. Each salesperson will have his different sources of motivation and a style of persuasion all his own.

The rampant individuality fascinates great managers. They are drawn to the subtle but significant differences among people, even those engaged in the same line of work. They know that a person’s identity, his uniqueness, lies not just in what he does—his profession—but in how he does it—his style.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Commitment to Self Knowledge and Development


This value is a commitment to one’s own personal growth and understanding. On a personal level, people with this value are introspective, principle driven, and constantly learning about themselves. Managers translate this learning into leadership that inspires both personal and professional development in employees.

Organizations dedicated to self-knowledge are learning institutions. Their value of people as appreciating assets, not costly liabilities, overshadows all other decisions. Through a board, caring human capital investment strategy, executives make large investments in training; managers cultivate employee effectiveness and their successors; and employees learn to innovate and take risks. For these companies, managing learning is a full-time job, and for their companies to grow each year, every employee must grow and develop.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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