Benefits of Eco-Efficiency


Many of world’s largest corporations are realizing that business activities must no longer ignore environmental concerns. Every activity is linked to thousands of other transactions and their environmental responsibility must be taken seriously and environmental policy must be implemented to ensure a comprehensive organizational strategy. Because of increases in government regulations and consumer environmental concerns, the implementation of environmental policy has become a point of competitive advantage. Therefore, the rational goal of business should be to limit its impact on the environment, thus ensuring long-term benefits to both the firm and society. To neglect the responsibility is to ensure the demise of both the firm and eco-system.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Quality: A Prelude


Even the best marketing in the world won’t motivate a customer to purchase a poor product or service more than once. In fact, brilliant marketing can speed the demise of an inferior offering, since people will learn of the shoddiness that much quicker. So do everything in your power to ensure the quality of whatever it is you’ll be selling. And you’ve got that quality, you’ll be ready for marketing. It is also mandatory for success that you have adequate capitalization – that is, money. You will need enough cash or cash reserves to promote your business aggressively, for at least three months, and ideally for a full year.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.