Strategic Leadership’s View about Investment in Innovation

The strategic leadership view argues that the strategic incentive to invest in an innovation or the failure to exploit it as a result of destroyed competence come only after a firm’s top management has recognized the potential of the innovation. Top management makes the decisions to invest in an innovation, or if such decisions are made by lower level managers, they still reflect the beliefs and values of top management. But incentive to invest in an innovation or its ability to embrace and exploit the innovation is a function of the extent to which the firm’s top management recognizes the potential of the innovation. This ability of top management to recognize the potential of an innovation is a function of its managerial logic, or view of the world, which in turn depends on management experiences, organizational logic, and industry logic. Thus whether a firm is a new entrant or an incumbent may not matter much. What matters is the strategic leadership’s dominant logic.

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