Characteristics of Quality Function Deployment


  • Simply a technique that keeps the companies focused on what is important to the customer;
  • A standardized approach to document and keep track of customer’s needs;
  • A technique to help neutralize the voice of the executives;
  • A process that force conversation about customers’ needs that typically would not happen later in the product development process;
  • A systematic tool on technique that supports the old adage: An ounce of prevention is worth a pound of cure;
  • A planning methodology that organizes relevant information helps companies make better decisions;
  • A technique that helps companies do the things they know they should be doing;
  • A systematic process that helps ensure that the voice of the customer doesn’t get lost in the product development process;
  • A formalized way to keep track of all of the customers’ needs and to make sure that the most important needs get special attention.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Quality Function Deployment


Companies have been started because they are able to recognize what a customer needs and wants and they believe that they can satisfy their customers. TQM, a business philosophy, is established to satisfy the customers. One of the features in TQM which helps to focus on customers in quality function deployment> Quality Function Deployment fully concentrates on customer requirements. This helps a company to satisfy customer needs continuously and retain them so that they can survive in the market. The main output to the quality function deployment is customers’ needs and wants.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Product Development Strategy


A product development strategy dictates that the organization create new offerings for existing markets. The approach taken maybe to develop totally new offerings (product innovation) to enhance the value to customers of existing offerings (product augmentation) or to broaden the existing line of offerings by adding different sizes, forms, flavors,  and so forth (product line extension).

Companies successful at developing and commercializing new offerings lead their industries in sales growth and profitability. The likelihood of success is increased if  the development effort results in offerings that satisfy a clearly understood buyer need.

Important considerations in planning a product deployment strategy concern the market size and volume necessary for the effort to be profitable, the magnitude and timing of competitive response, the impact of the new product on existing offerings, and the capacity (in terms of human and financial investment and technology) of the organization to deliver the offerings to the market(s). more importantly, successful new offerings must have a significant point of difference reflected in superior product or service characteristics that deliver unique and wanted benefits to consumers.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Benefits of Quality Function Deployment


Focus on Customer

  • Focus mainly on customer needs and wants.
  • Compare their product with competitors.
  • Prioritize according to customer’s level of importance.
  • Identify the vital item to be acted upon.

Time Saving

  • Enables to change the design in the starting itself.
  • Limits the problems after introduction of the product.
  • Gives opportunities for future applications.
  • Reduce the time for redesigning since all changes are made in first step itself.

Encourages teamwork

  • Based on everyone’ ideas
  • Creates communication at interfaces.
  • Team members are recognized.

Success depends on:

  • Quality consciousness of each member.
  • Prevailing team spirit.
  • Correctness of customer requirements.
  • Knowledge of members on management tools.
  • Knowledge of members on process details.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Checklist for Processes Improvement


Improvement is made by:

  • Viewing all work as a process, whether it is associated with production or business activities.
  • Making all processes effective, efficient, and adaptable.
  • Anticipating changing customer needs.
  • Controlling in-process performance using  measures such as scrap reduction, cycle time, control charts, and so forth,
  • Maintaining constructive dissatisfaction with the present level of performance.
  • Eliminating waste and rework wherever it occurs.
  • Investigating activities that do not add value to the product or service, with the aim of eliminating those activities.
  • Eliminating nonconformities in all phases of everyone’s work, even if the increment of improvement is small.
  • Using benchmarking to improve competitive advantage.
  • Innovating to achieve breakthroughs.
  • Incorporating lessons learned into future activities.
  • Using technical tools such as statistical process control, experimental design, benchmarking, quality function deployment, and so forth.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Value Stream Management


The value stream management method is a strategic and operational approach designed to help a company or complete supply chain achieve a lean status. It has its antecedents grounded in the Value Stream Mapping approach but seeks to overcome some of the problems and drawbacks of this earlier approach. Value Stream Management also incorporates various education and policy deployment stages to make it a far better basis for ongoing company or supply chain development. The new approach can be divided into individual and consecutive stages.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

Change or Change Management?


Our ability to deal with mega theme dramatic change is the subject of the next trend. Perhaps the single most important indicator for corporate success in the near future is the attitude of the company culture about change. The willingness of a structure to set itself up for change, to regard itself as a testing ground with daily battles, not just those that occur every planning period, is one of the best litmus paper indicators of eventual success or failure.

Today’s information explosion is just beginning. The growing list of mergers, alliances and joint ventures and the rapid deployment of technology are producing change at a velocity that even the seasoned players in businesses can’t surmise. The challenge for businesses will not be in how we manufacture or market change but how we manage it.

The days of the large-scale, vertically integrated corporation are numbered. The trend is toward smaller enterprises with increasing specialization of products are services: the upcoming approach is 50 people are the maximum for the company; if the staff gets above 50 people the company will be cut in two. There is no place to hide in a firm of 50 people. These small companies know what’s happening in their marketplace and with their competitors—they’re not from the marketplace.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight