Interactive Media Marketing

If you think, or are led to believe that the Internet, WAP technology or interactive television is about to make traditional advertising and marketing redundant you are likely to be disappointed. Despite new technology, television, magazines and posters are still perfect for the passive, one-to-many, one way awareness messages of mass marketing. However, they are making, and will increasing make, a major impact in the area of ‘interactive marketing.’

Interactive media is fast becoming the new tool of customer-focused direct marketing. Consider what interactive really means—two-away. It is advertising you respond to – just like direct mail, coupon print ads, even direct response television commercials on a many-to-many format. It is likely that new interactive media will eventually revolutionize direct marketing, mor than mass marketing.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, Line of Sight