Cognition in managerial context

The word ‘cognition’ means the ‘act or faculty of knowing.’ Cognition also signifies awareness, comprehension, discernment, insight, intelligence, perception, reasoning and understanding. In change management, cognition implies knowing when to launch change in an organization. This act of knowing is based on the collection and interpretation of data from outside. In other words, the way in which a manager collects and interprets information about the world outside the organization shapes his/her knowledge about change.


Specially, managerial cognition in the context of change is the recognition and interpretation of signals from an organization’s environment that denote impending shifts in the environment. If a manager recognizes and interprets the signals accurately, he/she is unlikely to commit this or that errors. On the other hand, both type of errors are more likely when recognition and interpretation are flawed. Then the key question is: what leads to flawed recognition and interpretation of environmental signals? If cognition is the recognition and interpretation of the world outside, what leads to faulty cognition on the part of managers?


Although this seems like a simple question, the answer is quite complicated. There are a number of factors that can cause flawed cognition, which can be broadly classified in two categories: (i) organizational factors that can lead to defective cognition and (ii) personal or human factors thaty can cause errors in cognition.


My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact, Line of Sight