Price Differentiation


A common response during slow demand is to discount the price of the service. This strategy relies on basic economics of supply and demand. To be effective, however, a price differentiation strategy depends on solid understanding of customer price sensitivity and demand curves.

Heave use of price differentiation to smooth demand can be a risky strategy. Over –reliance on price can result in price wars in any industry where eventually all competitors suffer. Price wars are well known in the airline industry, where total industry profits suffered as a result of airlines simultaneously trying to attract customers through price discounting.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Changing Buying and Selling Processes


Winning companies are all focused on speed to market, cost reduction, and customer satisfaction—whether buying or selling goods, services, and solutions. Today, many leading companies are changing their selling processes and tools, including the following actions:

  • Expanding self-service sales via Web-based sales catalogs of products and related services available to buyers.
  • Creating customized electronic interfaces between themselves and their strategic customers to facilitate rapid order receipt and order processing. Typically, sellers provide their most favored customers with preferred pricing or large discounts.
  • Offering multinational companies global pricing policies for products and services with economic-related adjustments, i.e., variations due to labor rates in specific countries or regions, inflation or deflation, value-added taxes, etc.
  • Developing standard statements of work, acceptance criteria, and standards intervals for consistent on-time delivery worldwide.
  • Understanding the buyer’s business needs and budget in order to develop customized solutions priced to fit the buyer’s desired business case.
  • Providing financing to buyers to help them purchase products when required.
  • Offering extended payment terms to customers, well beyond the usual net—15 days, or net—30 days to net—90 days or net—180 days.
  • Developing Web portals to facilitate rapid and direct communications between sellers and their strategic partners.
  • Providing countertrade, offsets, or counter purchases, in order to secure large purchases.

These actions are just a few of the many innovative process changes, tools, or unique business arrangements that sellers are using to build successful partnerships with their best buyers.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Purchasing Information


Basic data that should be systematically collected include:

  • Purchase item number and description
  • Quantity required
  • Date item required
  • Date purchase requisition received or authorized
  • Purchase requisition or authorization number
  • Supplier(s) quoted
  • Date supplier(s) quoted
  • Date quotes required from supplier(s)
  • Supplier quote(s)
  • Supplier price discount schedule
  • Purchase order number
  • Date purchase order placed
  • Purchase price per unit
  • Quantity or percent of annual requirements purchased
  • Planned purchase price per unit
  • Supplier name
  • Supplier address
  • Supplier promise ship date
  • Supplier lead time (days or weeks for purchase item)
  • Date purchase item received
  • Quantity received
  • Purchase item accepted or rejected (unit/lot)
  • Storage location
  • Buyer
  • Work unit
  • Requested price change
  • Effective date of requested price change
  • Date price change approved
  • Ship to location

These basic transaction data are needed for purchasing decisions and management control systems, especially if these are computerized.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Price Breaks the Rules


In retail business there are three cardinal rules: 1) Do anything you can to lure in customers; 2) build on the bedrock of “location; 3) keep your doors open as long as possible. The express lane at the Price Club is 2,000 items or less.

Not only are the Price Club’s huge discount warehouses in atypical, out of the way locations, but people actually pay to get in the door, and you need an elephant’s memory to figure out there hours. When value is high, people are willing to spend a small fortune and travel to faraway places.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Quantity Discounts from Supplier


Quantity discounts are very common for goods of all types, whether retail, wholesale, or industrial. Although there are many different types of quality discount procedures employed, there are two that are the most important: all-units and incremental. In both cases there are one or more quantity break-points, defining changes in the unit cost. The all-units case simply applies the discount effective in an interval to all units of the order; the incremental method applies the discount only to the units past the breakpoint. In either case, we wish to minimize an average cost function which is smooth on an individual interval but changes for the next interval. Thus, we may simply minimize costs on each interval, and choose the minimum of these. In turn, on each segment, the minimum occurs.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Hypergrowth in Companies


Hypergrowth is not just a feature of private companies with a profit motive. The public sector can also undergo hypergrowth, often providing growth opportunities for private companies. In the main, however, the days of big government appear to be over. Current trends for the state to be less of an actual provider of services and more a facilitator and purchaser of them from the private sector.

Companies and corporations welcome hypergrowth because of the perception that they will make more profit and thus be more attractive to investors. This is a reasonable perception provided that the hypergrowth is managed efficiently. If, however, it is poorly managed the company may well end up in trouble despite rapid growth.

It is also true that the larger an organization is the more power it can wield and the more it can dictate to its suppliers in order to obtain the discounts the economies of scale can offer. If a company buys 9 percent of one supplier’s product, the company is highly dependent on that supplier to deliver on time. If it buys 90 percent, it can dictate the terms because of it withdraws its business then the supplier will have a major problem. Many suppliers often express delight at gaining a huge contract with a large corporation only to be dismayed later on as that corporation begins to drive down the price. No organization should ever be completely dependent on another.

Just occasionally there are companies that do not want to grow – their owners are happy with them as they are. The danger is not growing, however, is being a target for acquisition by those who are. Hypergrowth is normally presented as a positive thing. For the individual who has not considered its implications it can be threatening. In a hypergrowth situation, change can occur rapidly and change is often uncomfortable. Senior managers should be aware that hypergrowth may produce fear in employees as well as pleasure and pride.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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