Channel Management, & Physical Distribution Management


Channel management and physical distribution management together comprise the place variable of the marketing mix. Channel management and physical distribution management, though closely related, are quite distinct from each other. While physical distribution deals with logistics, warehousing, and inventory management channel management is much broader and is concerned with the entire process of setting up and operating the channel for meeting the company’s objectives. Channel management must be well underway before the physical distribution management can even be considered.

Under channel management, the company deals with external organizations. The company uses these external organizations. The company uses these external organizations also known as intermediaries, to achieve its objectives of profitability and customer satisfaction, and in turn ensure that the channel members’ objectives are also satisfied.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures

Human Resource Strategies


Human resource strategies are functional strategies, like any other—financial, information, marketing, procurement. Any functional planning effort follows a pattern complete with its variations. In many companies, long-term functional planning (for human resources, finance, information systems, technology, etc) is a mandated element of the long range business planning process.

Human resources strategies are different, however, in that they are inter-twined with all other strategies’ management of people is not a distinct function but the means by which all business strategies are implemented. If anything, human resources planning ought to be an integral part of all other strategy formulation. Where it is separate, it needs to be closely aligned..

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Definition of the Problem


We must first define a problem exactly before we can describe, analyze, and explain it. We define it with the deviation statement, or name of the problem. It is important to state this name precisely because all the work to follow—all the description, analysis, and explanation we will undertake—will be directed at correcting the problem as it has been named.

However simple or complex a problem may seem at the outset, it is always worth a minute or two to ask, “Can the effect of this problem in the deviation statement be explained now?” If it can, we must back up to the point at which we can no longer explain the deviation statement. Vague or generalized deviation statements must be reworded into specific deviation statements that name one object or kind of object, and, and one malfunction or kind of malfunction for which I wish to discover and explain cause.

It is tempting to combine two or more deviations, in a single problem-solving effort or to try bunch a bevy of seemingly related problems into one overall problem. Nearly, everyone has attended meetings during which two or more distinct problems were tied ankle to ankle in a kind of problem-solving sack race. This procedure is almost always inefficient and unproductive.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

An Organizational Challenge


An organizational challenge that has taken on renewed importance relates to ethics and social responsibility. An individual’s ethics are his or her beliefs about what is right and wrong or good and bad. Social responsibility is the organization’s obligation to protect and/or contribute to the social environment in which it functions. Thus, while the two concepts are related, they are also distinct from each other.

Both ethics and social responsibility have taken on new significance in recent years. Scandals in organizations have made the headlines around the world. From the social responsibility, increasing attention has been focused on pollution and business’s obligation to help clean up our environment, business contributions to social causes, and so forth.

Leadership, organization culture, and group norms—all important organizational behavior concepts—are relevant in managing these processes. And because employees know the organizational culture so well that they know they would be expected to respond.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Perception


Perception is the set of processes by which an individual becomes aware of and interprets information about the environment. A general discussion of behavioral concepts and processes might identify perception as a single process, but perception actually consists of several distinct processes. Moreover, in perceiving  we receive information in many guises, from spoken words or visual images to movements and forms. Through the perceptual processes, the receiver assimilates the varied types of incoming information for the purpose of interpreting it.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Estimation of Demand


Potential and forecast are distinct concepts, but they become blurred when estimates of demand are developed. The techniques used to estimate demand differ in their emphasis on the proposed marketing effort. For example some techniques neglect the level of marketing effort and concentrate on the maximum amount of commodity that might be demanded from an industry or company. Estimates produced with the emphasis are closer to being market or sales potential estimates than they are sales forecasts.

Other techniques give great weight to the marketing effort planned for the period and are sales forecasts in the true sense of the word. Still other techniques use historic sales as a basis for future demand estimates. They rely on the implicit assumption that marketing effort in the future period will be similar to what it was in the past.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Effective Market Segmentation


Market segmentation is a means to an end: to identify and profile distinct groups of buyers who differ in their needs, preferences, and responsiveness to an organization’s marketing programs. Effective market segmentation should provide answers to six fundamental buyer-related questions for each market segment:

  1. Who are they?
  2. What do they want to buy?
  3. How do they want to buy?
  4. When do they want to buy?
  5. Where do they want to buy?
  6. Why do they want to buy?

More often than not, the answers should be expressed in a narrative form documented with quantitative and qualitative research.

From a managerial perspective, effective market segmentation means that each segment identified and profiled satisfies four fundamental requirements. Each market segment should be:

  1. Measureable. The size and buying power of market segmentation can be quantitatively determined.
  2. Differentiable. A market segment is distinguishable from other segments and responds differently to different marketing programs.
  3. Accessible. A segment can be effectively reached and served through an economically viable marketing program.
  4. Substantial. A segment should be large enough in terms of sales volume potential to cover the cost of the organization serving it and return a satisfactory profit.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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