Company Self-Concept


A major determinant of a firm’s success is the extent to which the firm can relate functionally to its external environment. To achieve its proper place in a competitive situation, the firm realistically must evaluate its competitive strengths and weaknesses. This idea—that the firm must know itself—is the essence of the company self-concept. The idea is not commonly integrated into theories of strategic management; its importance for individuals has been recognized since ancient times.

Both individuals and firms have a crucial need to know themselves. The ability of either to survive in a dynamic and highly competitive environment would be severely limited if they did not understand their impact on others on them.

In some senses, then, firms take on personalities of their own. Much behavior in firms is organizationally based; that is, a firm acts on its members in other ways than their individual interactions. Thus, firms are entities whose personality transcends the personalities of their members. As such, they can set decision making parameters based on aims different and distinct from the aims of their members. These organizational considerations have pervasive effects.

Ordinarily, descriptions of the company self-concept per se do not appear in mission statements. Yet such statements often provide strong impressions of the company self-concept. The following excerpts from the Intel Corporation mission statement describe the corporate persona that its top management seeks to foster:

The management is self-critical. The leaders must be capable of recognizing and accepting their mistakes and learning from them.

Open (constructive) confrontation is encouraged at all levels of the corporation and is viewed as a method of problem solving and conflict resolution.

Decision by consensus is the rule. Decisions once made are supported. Position in the organization is not the basis for quality of ideas.

A highly communicative, open management is part of the style.

Management must be ethical. Managing by telling the truth and treating all employees equitably has established credibility that is ethical.

We strive to provide an opportunity for rapid development.

Intel is a results-oriented company. The focus is on substance versus form, quality versus quantity.

We believe in the principle that hard work, high productivity is something to be proud of.

The concept of assumed responsibility is accepted. (if a task needs to be done, assume you have the responsibility to get it done).

Commitments are long term. If career problems occur at some point, reassignment is a better alternative than termination.

We desire to have all employees involved and participative in their relationship with Intel.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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Group Decision-Making


The person leading the discussion can have a big effect on whether the group’s decision is useful. If a chairperson monopolizes and continually shoots down others’ ideas while pushing his or her own, it’s likely that other points of view will go unexpressed.

An effective discussion leader has responsibility to do the following:

  1. See that all group members participate. As discussion leader, it is your responsibility to ensure that all group members participate and have an opportunity to express their opinions. Doing so can help ensure that different points of view emerge and that everyone takes ownership of the final decision.
  2. Distinguish between idea getting and idea evaluation. Evaluating and criticizing proposed solutions and ideas actually inhibit the process of getting  or generating new ideas. Yet in most group discussions, one person presents an alternative, and others begin immediately discussing its pros and cons. As a result, group members quickly become apprehensive about suggesting new ideas. Distinguishing between the idea getting and idea evaluation stages—in particular, forbidding criticism of an idea until all ideas have been presented—can be useful here.
  3. Not respond to each participant or dominate the discussion. Remember that the discussion leader’s main responsibility is to elicit ideas from the group, not to supply them. As a discussion leader, you should therefore work hard to facilitate free expression of ideas and avoid dominating the discussion.
  4. See that the effort is directed toward overcoming surmountable obstacles. In other words, focus on solving the problem rather than on discussing historical events that cannot be changed. Some groups make the mistake of becoming embroiled in discussion about who is to blame for the problem or what should have been done to avoid the problem. Such discussions can’t lead to solutions because the past can’t be changed. As a discussion leader, your job is to ensure that the group focuses on obstacles that can be overcome and solutions that can be implemented.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Critical Incident Appraisal


Critical Incident Appraisal focuses the rater’s attention on those critical or key behaviors that make the difference between doing a job effectively and doing it ineffectively. The appraiser writes down anecdotes describing what the employee did that was especially effective or ineffective. With this approach to appraisal, specific behaviors are cited, not vaguely defined individual traits. A behavior-based appraisal should be more valid than trait-based appraisals because it is clearly more job related. It is one thing to say that an employee is “aggressive,” “imaginative,” or relaxed,” but that does not tell us anything about how well the job is being done. Critical incidents, with their focus on behaviors, judge performance rather than personalities.

The strength of the critical incident method is that it looks at behaviors. Additionally, a list of critical incidents on a given employee provides a rich set of examples from which employees can be shown which of their behaviors are desirable and which ones call for improvement. In drawbacks are basically that: 1) appraisers are required to regularly write these incidents down, and doing this on a daily or weekly basis for all employees is time-consuming and burdensome for supervisors; and 2) critical incidents suffer from the same comparison problem found in essays—mainly, they do not lend themselves easily to quantification. Therefore the comparison and ranking of employees may be difficult.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Prioritization of Activities


One of the main aspects of time management is prioritizing activities. It has four quadrants. The activities are placed in each of the quadrants depending upon the importance and the urgency of the activity. Most urgent and most important activities fall in quadrant1. Least urgent but most important activities are in quadrant 11. The quadrant 111 has activities which are least important but most urgent. The least important and least urgent activities fall under quadrant 1V. it is needless to say that prioritizing should be done in the same order.

As the different activities are carried out, it is also important not to get bogged down with quadrant 1 activities. No doubt that these activities have to be finished because they are very urgent and important too. This leads to fire fighting. It has to be understood that activities have come to quadrant 1 because the quadrant 11 activities have not been done at the right time. The ideal situation will be to do the jobs at the right time so that the important activities are completed while being in quadrant 11. In such situations there will not be any activity in quadrant 1. That means no fire fighting and the situation will be cool and calm.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Manager


The manager describes what a person does rather than what a person knows. A manager makes sure an organization operates smoothly and efficiently. Upper-level managers, known as executives, address longer-range concerns. They foresee problems years ahead by considering questions such as the following:

  1. Is current technology at the company becoming obsolete?
  2. How expensive are the newest technologies?
  3. How much would they disrupt operations if they were adopted?
  4. What other plans would have to be postponed or dropped altogether?
  5. When would the new technologies start to pay for themselves?
  6. What has been the experience of other companies that have adopted these new technologies?

Executives are concerned with these and dozens of other broad questions that go beyond day-to-day managerial concerns.

Managers want to know the bottom line. They have to get a job done on schedule they don’t have time to consider theory in the way an expert does. Rather, managers must judge constraints—financial, personnel, time, and informational—and make logical and reasonable decisions quickly. And they have to communicate with their own supervisors.

In writing to a manager, try to determine his or her technical background and then choose an appropriate vocabulary and sentence length. Focus on practical information. If you think that your reader will take your information and use it in a document addressed to executives, make your reader’s job easier. Include an executive summary and use frequent headings to highlight your major points. Ask your reader if there is an organizational pattern or format, or a strategy for writing the document that will help him or her use your document as source material.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Primary Research Data


Primary data consists of data that is obtained directly from the source. It is generally captured through surveys, interviews, focus groups, or other direct interactions with individuals. The use of primary data has increased dramatically over the past few years, and with the advent of bar code scanners, home shopping, interactive television, and other electronic media, the number of channels through which primary data can be collected will increase exponentially.

Primary data consists of two major types:

  • Individual level demographic data such as age, income, and home value.
  • Attitudinal and behavioral data.

In the past, primary data was often the province of market research, and was used primarily to provide direction for marketing programs that addressed large groups of customers and prospects. Demographic data was used to get a better “fix” on the characteristics of the larger market, and attitudinal data was used to provide a sense of which issues were important to various groups of customers, and therefore should be emphasized in promotional materials.

Market researchers use primarily data to identify new product opportunities or new segments within the customer file. This is usually done by sending surveys to a representative sample of customers or prospects to determine what products and services they are interested in but do not currently purchase from the firm sending the questionnaire. In this way, primary data gathered through market research surveys can lead to the development of products that are either new to the firm or, in some cases, new to the industry.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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