Creative Marketing Program


Motivate your audience to do something; Marketing is not creative unless it sells. You can pretty much ensure that you’ll end up with creative marketing if you start out by devising a creative strategy. Such a strategy is similar to a marketing plan, but limited to advertising only, and defined solely at the content of ads and/or commercials. If you think there’s a simple formula for establishing such a strategy, you’re absolutely right.

Follow following steps:

  • Find the inherent drama within your offering;
  • Translate that inherent drama into a meaningful benefit;
  • State your benefits as believably as possible;
  • Get people’s attention;
  • Be sure you’re communicating clearly;
  • Measure your finished advertisement, commercial, letter or brochure against your creative strategy.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures

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Planning your Slide Presentation


Great slide presentations are visual experiences backed by audio to enhance the drama and make important points. Most slide presentations are audio presentations, in which the spoken word is backed or reinforced by a visual display. There is a big difference between those two approaches.

For business meetings, most managers work out the text of their remarks, then compose slides to fit those remarks by illustrating main points or clarifying concepts. This puts the person doing the presentation into the foreground, and the slides projected onto the screen in the background. There is nothing wrong with this approach, except the final product isn’t imaginative and tends to become dull after a few minutes.

If this is the use to which you wish to put slides, the overhead projector is probably a better choice. Especially if the material on the slides consists of numbers, graphs, tables, or words.

Good slide presentations are more visual than verbal. Or, at the least, the audio portion of the presentation is enhanced by the visuals projected onto the screen.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight