Identifying Target Market Buyers


Not all consumers are likely to buy all products. Al though a firm must consider all prospective buyers, it must focus its efforts on its target market—the specific group of buyers it intends to reach. Thus not in the target market are less likely prospects, and so efforts to reach them are generally not worth the expense.

The target markets are composed of ultimate consumers—the individuals, households, or families who buy for their personal needs. In contrast buyers in purchasing departments represent other target markets—organizations like business firms, government agencies, and educational institutions. These groups are often called organizational buyers.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Constitution of Service Sector


Service sector comprises following services:

Lodging Services

Hotels, rooming houses, and other lodging places

Sporting and recreation camps

Trailering parks and camp sites for transients

Personal Services

Laundries

Childcare

Linen supply

Shoe repair

Diaper service

Funeral homes

Carpet cleaning

Tax preparation

Photographic studios

Beauty shops

Health clubs

Business Services

Accounting

Exterminating

Agencies

Employment agencies

Collection agencies

Computer programming

Commercial photography

R&D labs

Commercial art

Secretarial services

Management services

Window cleaning

Public relations

Consulting

Detective agencies

Equipment rental

Interior design

Automotive Repair Services and Garages

Auto rental

Tire retreading

Truck rental

Exhaust system shops

Parking lots

Car washes

Paint shops

Transmission repair

Motion Picture Industry

Production

Theaters

Distribution

Drive-ins

Amusement and Recreation Services

Dance halls

Race tracks

Orchestras

Golf courses

Pool halls

Amusement parks

Carnivals

Fairs

Ice-skating rinks

Botanical gardens

Circuses

Swimming pools

Health Services

Physicians

Nursery care

Dentists

Medical labs

Chiropractors

Dental labs

Legal Services

Educational Services

Libraries

Correspondence schools

Schools

Data processing schools

Social Services

Child care

Family services

Job training

Non-commercial Museums, Art Galleries, and Botanical & Zoological Gardens

Selected Membership Organizations

Business associations

Civic associations

Financial Services

Banking

Investment firms

Insurance

Real estate agencies

Miscellaneous Repair Services

Radio and television

Welding

Watch

Sharpening

Reuphoistery

Septic tank cleaning

Architectural

Surveying

Engineering

Utilities

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Era of Fragmentation


Driven by a combination of capital-intensive new technologies, newly emerged mass markets, and global trade based on national competitive advantage, in industrial era production was organized around the idea of division of labor instead of craft specialization. The work formerly done by one artisan was broken down into its component parts, which in turn were mechanized where possible, and semi-skilled workers were hired to do part of the job or to tend the machines. New roles, those of supervisor, middle manager, and production planner, were created to provide the oversight and coordination that were formerly the responsibility of individual journeymen or masters. In brief, authority over the content of jobs was given to people who, themselves, were not actually doing this work. The newly created managerial authority took “from workers the right to define their own job, their own skill level, and their own standards of quality.”

The division of labor, originally intended to create a rapid growth economy based on a low-skill work force, did help assimilate nineteenth century agricultural workers into industry. But once there, it imprisoned them.

Division of labor is an addictive practice. Work breakdown—promoted by those whose authority and careers tend to benefit from it—tends to beget more work breakdown, taking the pressure off the employer or the educational system to continually upgrade employee skills. Once started, the practice tends to be self-reinforcing, producing a de-skilled work force.

By the mid-twentieth century, most corporate organizations were based on the concept of functional specialization. Work that was once whole had become fragmented. The focused skill of an individual was diffused into the skill of an entire factory. The common view was that mechanics check their brains at the gate when they come to work.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Advice to Entrepreneurs


Whether it is the best of economic times or the worst, being an outrageous consumer debt is fundamentally a foolish way to live. If you have that problem start making amends. Go on a money diet. Study your spending habits to see where you waste money. Is it eating out? Ordering in? Impulsive buying? Talking on the telephone? Too many ritual splurges? Take the money you would otherwise fritter away and apply it to your credit cards—one outstanding balance at a time. Of course, you don’t want to penny-pinch yourself into a state of low-grade misery, but you do want to get into the habit of living lean. Consider it a preset for the lifestyle you may need to adopt in the early stages of your business.

Reducing your debt serves several purposes: 1) starting a business is anxiety-producing and debt-incurring enough without beginning it with a lot of extra-business bills; 2) the closer to zero your charge card balances are, the more available credit you’ll have for business purchases and cash advances; 3) should you need a bank loan to capitalize your venture your prospects will be all the better.

If you don’t have a lot of credit card debt but are presently paying off a small loan (personal, educational, home equity) that is open-ended, go on the same diet and get rid of it. That is, beef up your payments against the principal of the loan in order to pay it off ahead of schedule and save yourself some interest payments in bargain.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight