Intrapersonal Competencies


  • Self-awareness: Maintains awareness of internal emotional states and has the ability to differentiate between emotional states; awareness of emotional strengths and gaps,
  • Self-management: Employs effective personal strategies to lessen or eliminate acting out of disruptive emotional states,
  • Self-confidence: Develops and maintains a strong and realistic sense of one’s capabilities and value to others,
  • Adaptability: Can adjust emotions, thoughts and behaviors to new dynamic situations; tolerant of different ideas  and perspectives,
  • Stress management: Achieves and maintains an internal equilibrium and calmness within a changing environment,
  • Responsibility: Keeps commitments to others within agreed-upon parameters on a consistent basis,
  • Trustworthy: Knows one’s own values, principles and feelings and acts consistently in accordance with them; acts ethically, fairly and reliably in relationship with others.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Best Practices of Microsoft


Microsoft Chairman Bill Gates has credited his best practices or new rules of how to function in the new digital business infrastructure. They can be applied in other businesses. The rules include:

  1. Insist that communications flow through email
  2. Study sales data online to share insights easily
  3. Shift knowledge workers into high level thinking
  4. Use digital tools to create virtual teams
  5. Convert every paper process to  digital process
  6. Use digital tools to eliminate single-task jobs
  7. Create a digital feedback loop
  8. Use digital systems to route customer complaints immediately
  9. Use digital communication to redefine boundaries
  10. Transform every business process into just-in-time delivery
  11. Use digital delivery to eliminate middlemen
  12. Use digital tools to help customers solve problems for themselves.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Competitive Marketing Theories


Competitive market theories are derived from the neo-classical economic concepts of rational choice and maximization of utility. The assumption is that individuals choose jobs which offer them maximum benefits. The utility or value of these benefits – money, vacation time, pension entitlement and so on – vary for different individuals according to their personal preferences. People move from one organization to another if improved benefits are available. At the same time, employer organizations attempt to get the most from their employees for the lowest possible cost.

The outcome of this process is a dynamic and shifting equilibrium in which both employees and organizations compete to maximize benefits for themselves. Within a specific region or industry there is a balance between supply and demand for human resources. Pay and conditions for employees are determined by the relative scarcity or abundance of skills and abilities in the employment market. Competitive forces push wages up when demand for products – and hence employees – increases, and downwards when the economy is in recession. In the latter case a market clearing wage is eventually arrived at which is sufficiently low to encourage employers to increase recruitment and eliminate unemployment. This discourse reinforces the view that employees are objects to be traded like any other commodities in the market – human resources in the hardest possible sense. Supposedly, they offer themselves – their skills and human qualities – for sale to the highest bidders. Within this mindset they could just as well be vegetables on a market stall.

Competition theories assume that job-seekers have perfect knowledge of available jobs and benefits. Job-searching is an expensive and time consuming business. The unemployed do not have money and those in work do not have time. The result is that few people conduct the extensive searches required to find jobs which meet their preferences perfectly. In practice, most individuals settle for employment which is quickly obtained and which exceeds the reserve minimum wage they have in mind. There is a considerable element of luck involved. Moreover, the job-seeker does not make the choice: in most cases the decision is in the hands of employer.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Writing Tips


  • When writing consider the recipients. What do they know already? What can you tell them?
  • Outline your memos and letters before beginning to write.
  • When writing reports, summarize key points or conclusions on the first page and document them with more information on subsequent pages.
  • Write like you speak to make your writing as readable as possible.
  • Learn the writing style of your organization and follow it. Don’t use flowery language (many adjectives and verbs) when inappropriate.
  • Have your secretary or assistant edit and proofread your correspondence for sentence structure and grammatical errors.
  • Keep dictionary thesaurus on hand to check spelling and word usage.
  • Use variety of sentence structures—simple, complex, and compound—to add interest to your writing.
  • When writing for a non-ethical audience, have a non-technical person identify jargon. Then either eliminate it or include a glossary defining the terms.
  • Use charts and tables wherever possible to present numerical information.
  • Use “action verbs” to add punch to your message.
  • Eliminate weak words like “very,” “interesting,” “often,” and other bland adjectives or adverbs.
  • Keep paragraphs short. Make sure the content of a paragraph revolves around only one thought—the topic sentence.
  • If you do a large amount of routine correspondence, standardize it as much as possible.
  • If procrastination is a problem, start writing a rough draft early so you have time to reverse it at least once.
  • When allocating blocks of time for writing, set aside periods of one to one-and-a-half hours, rather than trying to do it in segments of 5 to 15 minutes.
  • Develop a flash card system to work in your own common misspellings.
  • Dictate correspondence, memos, and so forth, to save time.
  • Seek immediate and specific feedback on reports you write.
  • Take a second or third look at your memos before sending them.
  • Use a grammar checking software program on your computer to identify errors you frequently make, and use that feedback to focus your efforts to improve your writing.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Concept Testing


Concept testing is part of the prescreening process, preparing a management team to do the full screening of the idea just before beginning serious technical work. The elementary purpose of a concept test is to identify the very poor concept so it can be eliminated. If music lovers, for example, cannot conceive of a compact disc that will last forever and thus reject it out of hand, the concept is probably a poor one.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Deming’s Service Quality Principles


  1. Maintain a constancy of purpose
  2. Adopt the new philosophy
  3. Cease dependence on mass inspection
  4. End the practice of awarding business on the basis of price alone
  5. Improve constantly and forever the system of production and service
  6. Institute training
  7. Institute leadership
  8. Drive out fear
  9. Break down barriers among staff
  10. Eliminate slogans, exhortations, and targets
  11. Eliminate work quotas
  12. Remove barriers to pride of workmanship
  13. Institute a vigorous program of education and self-improvement
  14. Put everyone to work on the transformation.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Use of Material


In his book, Today and Tomorrow, Henry Ford reveals with regard to the nature of waste in industry. Ford suggests that ‘it is use – not conservation – that interests us. We want to use material to its utmost in order that the time of men may not be lost.’ Therefore if something has labor expended upon it, and it is subsequently wasted (‘we do not put it to its full value’), then the time and energy of men are wasted. Therefore Ford suggests that ‘we will use material more carefully if we think of it as labor’. The fundamental driver behind eliminating  waste is true efficiency, which Ford said is simply a matter of doing work using the best methods known, not the worst.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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