Vision and Profit Potential


Profit is your reward for serving others. In business, profit is what you earn from offering good products and services at a price. In non-business, profit may be number of people you help to learn and live better. Profit to a charity may be the number of people helped; and to trade association, profit may be its service to members. Always, profit represents the good you do.

Regardless of your vision/dream, you want to harvest the maximum profit because profit is the way results are measured.

Potential counts big. Each person has several talents. A key to the good life is selecting and developing one’s best talent. A path to a sad life is doing something we know is wrong. As you select a vision—a dream—ask, “How much satisfaction will implementation of your dream give others?”

There is nothing right or wrong with money. Money is simply (a) a tool you use to energize and direct human activity, and (b) a device for keeping score. On one hand, money builds and operates schools and hospitals and runs our government. On the other hand, money finances crime, bribe those in trusted positions, and corrupts some people in government, in education and others areas of human endeavor.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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Advertising: Media Reach and Frequency


When advertisers discuss media, they talk of reach and frequency. Reach refers to the number of people who will be exposed to the message. Frequency refers to the number of times each person will be exposed. Although in some endeavors you should strive for reach, in most, frequency will help you even more. Remember, familiarity breeds confidence, and confidence serves as the springboard to sales.

Select a marketing method. Before you select any method of reaching the people you wish to reach, think these thoughts. It is not necessary to say everything to everybody, nor is it possible. If you try to say everything to everybody, you’ll end up saying everything to nobody or nothing to everybody. Instead, you should try you should strive to say everything to everybody. Your marketing message is the “something.” Your target audience is the “somebody.” Just as you take care in selecting what you will say, you should take equal care in selecting to whom it will be said. Saying the right thing to the wrong people is not acceptable. Advertising on television does wonders for your ego, but if your prospective customers don’t watch much television, it is folly.

Whether you utilize the method properly yourself, and whether you can afford it. When you combine two marketing methods with two other marketing methods, the total is more than two plus two. A synergistic effect is created whereby two plus two starts to equal five and six and seven. And when you combine five marketing methods with five others, your possibilities for success are increased many fold. The more methods of marketing you employ, and the greater your skill at employing and selecting them, the larger the size of your bank balance.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Business Definition


Determining what business an organization is in is neither obvious nor easy. In many instances, a single organization may operate several businesses. Defining each of these businesses is a necessary first step in strategic management.

Contemporary strategic marketing perspectives indicate that an organization should define a business by the type of customers it wishes to serve, the particular needs of those customer groups it wishes to satisfy, and the means or technology by which the organization will satisfy these customer needs. By defining business from a customer or market perspective, an organization is appropriately viewed as a customer-satisfying endeavor, not a product-producing or service-delivery enterprise. Products and services are transient, as is often the technology or means used to produce or deliver them. Basic customer needs and customer groups are more enduring.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

How Losers Operate?


Losers tend to stick with a particular and hierarchical model of operation. The structure is set out in organization charts. There are probably job descriptions for most positions, and how the organization operate is set out in a physical or electronic manual. Preparing these and understanding them takes time. Hence people are reluctant to make changes that might involve altering diagrams, updating files and reprinting documents. Some people become complacent. They believe they have discovered or created a formula for continuing business success. They also swear by particular approaches and enshrine them in standard processes and procedures. The framework solidifies.

 Many losers have a weakness for single solutions, panaceas and fads. They believe that this management approach, that technology or a particular consultant’s methodology will provide and answer and solve their problems. While struggling to make a chosen course of action work they fail to consider alternative options. They look themselves in.

 Employees who can be trusted to operate in approved ways and observe standard practice are promoted. After some time corporate structures, processes, systems and mindsets become rigid and inflexible. Subject them to increasing stress and they first creak and groan, and then snap. Increase workloads and transaction flows and people in ‘loser’ organizations struggle to cope. Rather than operate in new ways or change processes they endeavor to work harder, faster and for longer hours. They quickly become overloaded and break down. Work-life balance is an issue in these companies because staff suffer the pressures without enjoying any of the compensating benefits.

 There are often alternative ways of achieving the same objective. Boats of many types and sizes may be capable of making the same journey, although imposing very different demands upon their crews. The craft chosen will reflect their preferences and aspirations. There may also be alternative routes to the same destination.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight