Advantages of Franchising


Franchising may combine the advantages of a small business managed by its owner and the resources, especially marketing impact, available only to large firms. The franchisee may be interested mainly in securing the privilege of selling a highly advertised product. Usually one of the most important advantages of a franchise to the franchisee is the right to use a trademark owned by the franchisor that is well known and/or highly advertised. In addition, many franchisors have developed a standardized and tested method of conducting the business, whether it is producing hamburgers, conducting an employment service, or replacing automobile mufflers, that will be adopted by the franchisee.

From the franchisee’s standpoint, especially if he or she has little or no experience in the business being franchised, the most important services of the franchisor are likely to be advertising , training in the business, and advice after the business is under way. Some franchisors also assist with financing. They may build and equip the place of business and lease it to the franchise—a so called turnkey operation.

One of the major advantages of franchising for the franchisor, however, is the possibility of rapid expansion by using the financial resources of the franchisees. Through franchising, the franchisor can gain considerable control over the distribution of its products or services without owning the retail outlets. By carefully controlling the number and location of outlets, the franchisor can reduce competition among them and perhaps encourage them not to carry competitive products. This may make the franchise organization’s competition against similar products (or services) more effective by encouraging bigger investments and more aggressive marketing by franchisees. Efforts may also be made to influence prices charged by the franchisee. Where the franchisee prepares a product, such as food, or offers a service, the franchisor usually maintains a high degree of control over operations to standardize quality.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Leadership and Transformation


There is some consensus concerning what is important, and what needs to be done to bridge the gap between transformation expectations and transformation achievement that is found in many companies.

  • A clear and compelling vision and strategy is essential for both differentiation and transformation. The vision should embrace both the transformation ‘end state’ and the transformation process.
  • Top management commitment is of crucial importance in the management of change. It needs to be communicated and sustained. A practical and necessary demonstration of commitment is to ensure that all the pieces of the transformation jigsaw puzzle and the critical factors for competitive success are in place.
  • People need to be empowered and equipped to manage change, and to handle the extra responsibilities that are being placed upon them. This requires a holistic perspective, new attitudes, fresh approaches and additional techniques. In particular, there is a need for the qualities associated with the ‘organic manager.’
  • Within corporations there are hidden businesses. Management and business processes should focus energies and resources upon those people and activities that activities that make the greatest contribution to business development the greatest contribution to business development and competitive success.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Focusing Facts not Opinions


The lure of appearance and the tendency to focus on symptoms and cosmetics is commonly made rather causes and fundamentals. Structured discussion, the sharing of information and knowledge and the application of understanding does not just happen. The board and its members may need to be equipped with the processes and tools to focus upon fact and reality, in place of opinion and assumption.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Customer Value Checklist


  1. Who is your customer?
  2. How does your customer experience value?
  3. What is unique about your value proposition?
  4. Are you competing primarily on price or value?
  5. Do you design products and services that deliver the desired value?
  6. Do you design effective sales and service channels?
  7. Do you recruit and equip employees to deliver and increase customer value?
  8. What are you willing to do to deliver better value?
  9. How have you added value to customers of late?

10.  Do you refine and measure the value proposition to ensure customer loyalty and retention?

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Distinctive Capabilities


A close examination of a market-driven firm will reveal two particularly important capabilities: market sensing and customer linking. First, the market-sensing capability concerns how well the organization is equipped to continuously sense changes in its markets and to anticipate customer responses to marketing programs. Market-driven firms spot market changes and react well in advance of their compititors. Second, the customer-linking capability comprises the particular skills, abilities, and processes that an organization has developed to create and manage close customer relationships.

Customer-goods firms demonstrate these capabilities in working with powerful retailers, multifunctional teams in both organizations work together by sharing delivery and product movement information and by jointly planning promotional activity and product changing. While evident in manufacturer-reseller relations in the consumer-goods market, strong customer-linking capabilities are crucial in the business market where close buyer-seller relationships prevail.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

Thinking Like a Beginner


It used to be, the bigger the nerd you were the better the researcher. That’s changed now. Some of the best advice comes from people who know the least about a specific operation.

This isn’t to belittle experience, information, or expertise. But the key to keeping ahead of change is to learn to think like a beginner. With a beginner’s mind you will be more open to what is emerging and better equipped to anticipate change.

The beginner isn’t attached to old ways of doing and seeing things and won’t spend a great deal of time “beating a dead horse” or accumulating sacred cows. Looking at the world with a fresh eye and an open mind , the beginner will see things that the expert will miss.

Thinking like a beginner is a state of curiosity where you see situations anew, not letting old information and the “benefits” of experience cloud your judgment. Experience, after all, took place in the past, and the thinking, strategies, and information that worked in the past are often outdated and obsolete.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Board: Checklist


  • Who is responsible for ensuring that the board is effective and composed of directors that individually and collectively are competent?
  • Does the board evaluate its own effectiveness at least once a year?
  • What does the board do to benchmark itself against other boards.
  • Is the nature of the board and how it conducts its operations appropriate to the situation and circumstances of the company?
  • Is the board aware of its accountabilities to various stakeholders?
  • Does the board fully understand the requirements of the various stakeholders in the company?
  • Have the cross-functional and inter-organizational processes that deliver these requirements been identified?
  • Are the individual members of the board aware of their legal duties and responsibilities as directors?
  • Has the board identified a distinctive purpose for the company, and agreed and shared a compelling vision?
  • Has the board agreed and shared clear goals and values, established measurable objectives and put a performance management teamwork in place?
  • Have the ‘vital few’ actions that must be done been identified, and roles and responsibilities relating to their achievement been allocated?
  • Does the board pay sufficient attention to the implementation of objectives and policies?
  • Are the enablers, critical success factors and resource requirements for implementation in place?
  • Are the people of the organization motivated, empowered and equipped with the necessary skills to make it happen?

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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