Core Competency


Competences vary in the extent to which they are at the center of a firm’s ability to offer low cost or differentiated products or services. To be at the center, competences must meet three criteria: customer value, competitor differentiation, and extendability. The customer value criterion requires that a core competence must make an unusually high contribution to the value that customers perceive. A competence is a competitor differentiating if it is uniquely held or, if widely held, the firm’s level of the competence is higher than that of its competitors. A competence is extendable if it is used in more than one product area.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.