Locus of Control


Locus of control is the extent to which a person believes that his or her behavior has a direct impact on the consequences of that behavior. Some people believe they can control what happens to them—that if they work hard, for instance, they will be successful. These people, called internals, have what is termed an internal locus of control. Externals, or people with an external locus of control, tend to think that what happens to them is determined by fate or luck. They see little or no connection between their behavior and subsequent events. Like attribution theory concepts, locus of control concepts focuses on people’s interpretations of what happens to them.

Locus of control concepts has some significant managerial implications. Internals are likely to want a voice in how they perform their jobs because they believe that what happens to them will depend on how well they control their environment. Externals, in contrast, may be less inclined to participate in decision making.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Competitive Forces


Competitive strategy has become an area of specialty among management researchers and consultants. These specialists find that the competition within an industry is constrained by an underlying structure consisting of five powerful driving forces:

a)    Rivalry among existing firms in the industry

b)   The threat of new firms entering the industry

c)    The bargaining power of suppliers to the industry

d)   The bargaining power of the buyers from the industry

e)    The threat of substitute products or services

The underlying forces determine the profit margins that are characteristic of the industry. They limit the prospects for greater than normal profit margins. They influence the intensity of the competition and the long-term probable outcome of the competition. To entrepreneurs who are not familiar with these forces represent fate.

We often attribute the success of an entrepreneurial venture to its entrepreneur. We shouldn’t detract from the importance of the leader in a new venture, but it is very important to recognize that there are other forces that contribute to the success. A super individual with a good product entering an industry with an adverse underlying structure may have little success. A lessor individual entering an industry with a more favorable structure may succeed despite mistakes and misjudgments.

There may be many factors that influence a business firm’s performance in the short term. These factors are transient such as economic conditions, material shortages or strikes. In the long term, however, the five underlying structural forces determine the potential returns achievable by the industry. The various firms competing within an industry are thereby limited in their potential profit margins and returns on investment.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight