Complacency Breeds Failure

Once they are making a lot of money, many salespeople, for instance, tend to get complacent. They get lazy and sloppy and stop attending to the basics. The same thing happens in many different areas when people or teams are successful. Success, is the goal, the finale, the reward, the finish line. Because it is viewed as the end and not the means, there is a tendency to think we’ve got it made when we achieve our goal. We think we know the basics, have the skills and drills down, and start taking success for granted. The result is, we get killed into complacency and slack off.

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