Handling Failure Factors


Herebelow are some useful techniques for handling failure factors while building your business:

1) Square peg, round hole: the most important thing to remember is, don’t try to make something fit if it doesn’t. You may have a high level of expertise in the traditional paradigm, and many of those skills will serve you well in marketing. But be aware that others won’t. When you find a skill or technique just isn’t working in the new paradigm, don’t blame marketing—discard the technique. Also, be open to learning new ideas and skills that were designed with marketing in mind.

2) Don’t re-invent the wheel: After decades, the patterns for successful behavior in marketing are fairly established. It’s human nature to want to add our own flair to everything, but make sure you learn the basics first. Some people in past decades tried some ideas but they didn’t turn to be effective as they hoped. Don’t re-invent the wheel.

3) Work the plan, not the angles: Perhaps the most important general rule for avoiding unexpected failure factors is to focus on the simple business building system and stay away from sidelines and ‘new’ angles. You came to marketing to build a business, not to get bogged down in side ventures and alternative schemes. Indeed, it’s tempting to look for alternative ‘revenue streams,’ but the time you spend chasing these things would be much better spent invested in your core business. Once you’ve made a commitment to building a marketing business, that commitment should be total. Any side activity has the potential to draw away your focus—and your growing business can suffer.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight

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Warping Higher Customer Satisfaction


You can improve your management of others to enable you to deliver higher customer satisfaction:

  1. Listen to other people around you,  no matter what their experience or lack of it and listen without judgment–every opinion is a valid one. If you hear two or three ideas together they can often spark a fourth, which you wouldn’t have arrived at if you’d heard them with a judgment.
  2. Use praise. Use praise more frequently and more sincerely than you’ve ever done in the past. Every night when you go home, if you’re a manager or even if you are not, ask yourself have I said thank you? to three people for three different things today? If you haven’t, it either means one of two things: that no body that you work with, or for, has actually done anything which is worth saying thank you for , or that they have done things of note but you haven’t noticed.
  3. If you can’t say something positive, don’t say anything. If you went into a meeting with your manager and they ran through a list of 20 things that they were pleased with and just as you were leaving they delivered one negative criticism, the chances are that this is the one thought that would stay with you, the other 20 would disappear in the length and shadow of the negative criticism. Negative criticism has virtually no practical application. If you have to say something then think it through and put it into a positive context. Remember that people will normally do the best they can with what they have. If they are not doing the best that they can, then you need to help them to see what can be done and what talents, resources, or alternatives exist for the.
  4. Always be seen to be fair and honest. If there’s one thing that can demotivate staff and people around you quicker than almost anything, it is people having favorites.
  5. Share your concerns. Managing a customer service team, an organization, or being an entrepreneur is not an easy job. Whilst you need to be decisive and have confidence and courage that inspires people, there is much to be gained from being open and sharing your own hopes, dreams and concerns.  One of the things that people often like in working in a small business, perhaps one which has an entrepreneurial flair to it, is the enthusiaism and the sheer energy that those people can put into theirday and they do, every signle day. Remind people what you’re doing, where you’re going and why you do what you do.
  6. Become a teacher. Instead of finding fault, managing by exception, and pointing out where people are going wrong, become obsessed with helping people become twice as good as they are now. If you manage people, or you aspire to manage or lead people, then your goal should be to make sure thatas quickly as possible they can do their job twice as well as they’re doing it now, even if it means them being promoting or leaving. There is nothing more satisfying than seeing other people around you do well, especially if you know you’ve contributed to that. Don’t ask yourself what can I do for myself?  Instead, ask yourself, how can I help my team become a better team?  Take a few minutes at regular intervals, at random times during the day if necessary, and teach people different ways of doing things–upgrade their skills, explain different aspects of the business, formalize it–put together different training programs so that people, over a period of time, will really move forward in both their skills, their knowledge and their habits.
  7. Kiesin is a Japanese word that has no equivalent in the English language. It roughly translates as constant and never ending improvement.  The Japanese philosophy is to do a thousand things one percent better not one thing a thousand percent better. This means that everybody that you work with–every supplier, every employee, and every manager, everybody in the customer satisfaction value chain–should be constantly required to innovate, to improve and suggest ideas. Coming up with ways to improve how things are done, should  almost become a mandatory part of any job.
  8. Develop yourself. If there’s one way that you can get other people to become more interested and more focused on improving themselves, it is to lead by example. Take time out to go on training courses, even though you masy be too busy. Take time to read useful information, not just novels, books or newspapers but actual up-to-date books and tesxts from the experts within your industry. Practise your skills, use them and make sure that they’re developed as far as they possibly can be. If it means learning a new language or learning a skill that you don’t have then take on the challenge. It is very difficult to manage people well if you have low self esteem but if you feel good about yourself and you have that feeling of progress and achievement, then it is very hard for this not to rub off on other people.
  9. Only do the most important things. Ask yourself that question or a version of it every single minute of the day:Is what I’m doing now helping directly or indirectly to increase the number and quality of the customers our organization has? Because if it doesn’t affect the customer, it shouldn’t be done.

My Consultancy–Asif J. Mir – Management Consultant–transformserorganizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact Asif J. Mir