Global Marketing Place


Several factors have forced countries to extend their economic views to events outside their own national borders. First, international agreements are being negotiated in attempt to increase trade among nations. Second, the growth of electronic commerce and related computer technologies brings previously isolated countries into their marketplace for buyers and sellers around the globe. Third, the interdependence of the world’s economies is a reality since no nation produces all of the raw material and finished goods purchased by its citizens or consumers of all its output without some exporting to other countries. Evidence of this interdependence is illustrated by the introduction of the Euro as a common currency to facilitate trade among the nations of the European Union and the creation of trade alliances.

Service firms also play a major role in today’s global marketplace. In many cases, global marketing strategies are almost identical to those used in domestic markets. Rather than creating a different promotional campaign for each country, marketers use the same ad with spectacular results.

Domestic marketing strategies may need significant changes to adapt to unique tastes or different cultural and legal requirements abroad. It is often difficult to standardize a brand name on a global basis.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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National Sovereignty and Corporate Power


Multinational corporations present real challenges to a nation’s sovereignty and independence. The national sovereignty principle holds that a nation is a sovereign state whose laws, customs, and regulations must be respected. It means that a national government has the right, power, and authority to create laws, rules, and regulations regarding business conducted within its borders.

The second principle that shapes business-government relations in most countries is the business legitimacy principle. This principle holds that a company’s behavior is legitimate if it complies with the laws of the nation and responds to the expectations of its stakeholders. In theory, the principles of national sovereignty and business legitimacy are not in conflict.

As multinational corporations reach across national borders, their global operations may exceed the regulatory influence of national governments. This has raised concerns about the emergence of stateless corporation. These corporations have facilities, shareholders, and customers everywhere. Therefore, they seem to owe loyalty to no single nation and are able to organize and recognize around the globe. There are economic and political advantages to being, or appearing to be, stateless.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Electronic Meetings


If it were possible to travel at nearly the speed of light, you could, in a single day, meet with managers in London, Rio de Janeiro, Cairo, and Stockholm, spend time preparing for each meeting, then be home for dinner at a reasonable hour. That sounds like an impossible schedule, because we can’t travel at light speed. Yet, executives are holding those meetings, all on the same day, and never going far from their offices. While our bodies resist transport through space, our voices and our images, carried by electronic impulses, encircle the globe in seconds, allowing us to personally communicate with others in virtually every place on earth.

This new age of global electronic communications has opened the need for learning a new series of meeting skills. The electronic meeting is not only a reality, it’s an everyday occurrence. There are two types of electronic meetings in which participants offer views in a personal exchange. The first is the teleconference. The videoconference is the second electronic meeting method.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Communicating with Cultures Abroad


Thanks to technological advances in communication and transportation, companies can quickly and easily span the globe in search of new customers and new sources of materials and money. Even firms that once thought they were too tiny to expand into a neighboring city have discovered that they can tap the sales potential of overseas markets with the help of fax machines, the Internet, overnight delivery services, and e-mail. This rise of international business has expanded international business communication by increasing exports, relaxing trade barriers, and increasing foreign competition in domestic markets.

More and more businesses report that a large part of their overall sales now come from exports (products sold to customers in other countries).

As companies move into global marketplace, they increase the competition in domestic markets for employees, customers, and materials. In this fast-paced global marketplace, companies are finding that good communication skills are essential for meeting customers, making sales, and working effectively with colleagues in other countries.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight