Making a Good Contact


  • Greet your prospect warmly and sincerely, using eye contact.
  • Allow your prospect some time to get acclimated to being with you, some time to talk. Don’t come on too strong. But don’t waste you prospect’s time, either.
  • Engage in casual conversation at first—especially about anything pertinent to what you are about to discuss. Make it friendly and not one-sided. Be a good listener. But let the prospect know that your time is precious. You are there to sell, not to talk.
  • Ask relevant questions. Listen carefully to the answers.
  • Qualify the prospect. Determine whether or not this is the specific person to whom you should be talking, the person with the authority to give you the go-ahead, to buy. Try to learn, during the contact, what to emphasize in your presentation.
  • Try to learn of your prospect’s attitude toward your type of offering. Tune in on his or her fears, expectations, and feelings—so that you can tailor your presentation to them.
  • Learn something about the person to whom your contact is directed, so that he or she will feel like a person rather than a prospect. Make your prospect like you, for people enjoy doing business with people they like. But don’t be phony. Don’t be syrupy.
  • Be brief, friendly, outgoing, and truly inquisitive. But be yourself.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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