Market Sales Potential and Profitability


An essential activity in opportunity evaluation is the determination of market sales potential and profitability. Estimating market’s sales potential for offerings is a difficult task even for a seasoned marketing executive. Markets and offerings can be defined in numerous ways that can lead to different estimates of market size and dollar sales potential. For innovative offerings or new markets, marketing analysts must often rely almost entirely on judgment and creativity when estimating market sales potential. Therefore, it is understandable that market sales potential estimates very greatly for high definition television  (HDTV) and hybrid (gasoline and battery powered) automobiles. The underlying technology for both offerings is still evolving as is the physical form. In such dynamic settings, measures for identifying prospective market segments are uncertain.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Advertisements

Project Management


A project is any group of activities with a common goal, for which we try to control costs, resource usage, completion time, and quality of the output. However, large (one-time or multiple) projects in the range of millions to hundreds of millions of dollars are more common and undoubtedly have a larger total economic impact. Examples include new plants, schools, office buildings, research programs, some types of electronic research and development, bridges, and highways. Projects in the thousands to one million dollar range are even more numerous and include building houses, remodeling offices, modernizing wiring and plumbing, establishing a small PC cluster, and so on. Small and very small projects are too numerous to try to catalog. For example, getting to work in the morning can be considered a project, with such activities as shower, brush teeth, put on shoes, dry hair, and so on.

 Project management is a broad multi-level activity which involves strategic planning, middle- and short-term planning, scheduling, and control. We will first give a broad introduction to project management at all levels from strategic planning to control. Next we present the foundation of project scheduling without considering resource constraints. Then we consider the case of project scheduling with resource constraints from several points of view. Finally we discuss broader issues surrounding scheduling such as project design and strategic project control.

 Most of the formal work in project management has focused on large one-time projects. Project management tends to be a very involved process, requiring the careful coordination of experts in a number of areas. It is important that the individual parts of the process be carefully organized. It requires developing and manipulating a great deal of data and reports. The scheduling and control portion of project management have benefited greatly from the PC revolution.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

CEOs—Worth Weight in Gold


Many years ago, Sultans were paid their weight in gold, thus beginning a traditional saying about individuals being worth their weight in gold. This statement is intended to be a positive assessment and most of us would greatly value being paid our weight in gold. However, would most CEOs also value that opportunity?

 

Stockholders and boards of directors have been trying to motivate CEOs to act in the owners’ best interests by increasing the value of the company which in turn increases shareholders’ wealth. Thus, executive compensation is a tool of corporate governance.

 

Corporate governance is increasingly important as part of the strategic management process. If the board makes the wrong decision in compensating the firm’s strategic leader, the CEO, the whole firm suffers, as do its shareholders. Compensation is used to motivate CEOs to act in the best interests of the firm—in particular, the shareholders. When they do so, the firm’s value should increase. Of course, some question what a CEO’s actions are worth. They are worth a significant weight (especially in the US) considerably more than the CEO’s weight in the gold.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Niche and Technology


Within each industry, each organization tries in some way to find a niche that distinguishes it from its composition. It may do this in the products or services it offers (price, quantity, quality, location, convenience, service, etc.) or in the way it offers them. Noting the ways in which an organization attempts to distinguish itself is useful, both for understanding its place in its environment (and predicting its chances of survival and prosperity) and for understanding the impact these differences may have on the people, things, activities, and space within the organization.

Technology, to a large extent, can be related to the industry a company chooses to enter. Technology means the knowledge, skill, and things required to accomplish specific kinds of work. The technology required in a bank differs greatly from that required in a grocery store, or a chemical plant, or an insurance company. Many internal factors are influenced significantly by the technological requirements of the organization. Consider the impact on the people hired, the things and space required, and their cost, as well as the work to be done and how it is divided.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight