Market-driven Manager


  1. Creates customer focus throughout the business.
  2. Listens to the customer.
  3. Defines and nurtures his distinctive competence.
  4. Defines marketing as market intelligence.
  5. Targets customers precisely.
  6. Manages for profitability, not sales volume.
  7. Makes customer value the guiding star.
  8. Lets the customer define quality.
  9. Measures and manages customer expectations.
  10. Builds customer relationships and loyalty.
  11. Defines the business as a service business.
  12. Commits to continuous improvement.
  13. Manages culture along with strategy.
  14. Grows with partners and alliances.
  15. Destroys marketing bureaucracy.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Leader as a Designer


Organizational design is widely is misconstrued as moving around boxes and lines. The first task of organization design concerns designing the governing ideas of purpose, vision and core values by which people will live. Few acts of leadership have a more enduring impact on an organization than building a foundation of purpose and core values.

The second design task involves the policies, strategies, and structures that translate guiding ideas into business decisions. These policy and structures may be implied as institutional embodiment of purpose. Policy making (the rules that guide decisions) ought to be separated from decision making. Otherwise, short-term pressures will usurp time from policy creation.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

The TQM Concept


Total quality management (TQM) is an enhancement to the traditional way of doing business. It is a proven technique to guarantee survival in world class competition. Only by changing the actions of management will the culture and actions of an entire organization be transformed. TQM is for the most part common sense. Analyzing the three words, we have:

Total—Made up of the whole

Quality—Degree of Excellence a product or service provides

Management—Act, art, or manner of handling, controlling, directing, etc.

Therefore, TQM is the art of managing the whole to achieve excellence. The Golden Rule is a simple but effective way to explain it: Do unto others as you would have them do unto you.

TQM is defined as both a philosophy and a set of guiding principles that represent the foundation of a continuously improving organization. It is the application of qualitative methods and human resources to improve all the processes within an organization and exceed customer needs now and in the future. TQM integrates fundamental management techniques, existing improvement efforts, and technical tools under a disciplined approach.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Just about Vision


Vision implies imagery, and the outstanding leaders do create a world inside their heads, a vision of the future, which guides their day to day actions; it provides the coherent model. This is an ability that we all have but few of us employ. The vision is not an attainable end state, but rather a continuing process. There is no complete description—the patterns of our minds unfold beyond our ability to describe them. There is enough substance to make it almost tangible, yet sometimes it lurks in shadows. Sometimes it is alive with sound and brightness, and sometimes it is tranquil. But it is always connected at a deep level with the heart and with the gut.

Vision grows in the feedback-feedforward relationship between what might be (the word in the mind) and the present potential (the sensitive perception of the environment), and it thrives on difference. Indeed, vision seems ever elusive like the rainbow—wherever one moves, it is just beyond reach. Yet like the guiding star, it is powerfully reliable guide.

Since vision is systematic, it sees the parts and the whole in a way that the linear progression of words can never achieve. It can map the flow of the links of value from the heart of the business to the customer, and through the business to the stakeholders. It emphasizes the patterns that are the life of the business.

In order to build this hologram called vision, it is absolutely necessary to take a step back from the day-today issues. It is a qualitatively different mode of thinking than that of everyday management but will produce a level of certainty that informs each management decision. Allow some quite time in which you can really reflect in a relaxed state of mind. An easy walk in the country or a quiet evening alone provides suitable settings for most people.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight