Crisis Communication


One of the most visible functions of the PR department is to help management plan for and respond to crisis. A good PR professional looks for potentil problems, constantly scans the business environment, then alerts management to the implications of such problems, and suggests the best course of action.

Disasters of earthquake proportions fall into the category of public relations nightmares created by sudden , violent accidents. Plane crashes, oil spills, chemical leaks, and product defects all belong to this group. The other type of crisis is the sort that builds slowly and occurs because of a company’s conscious, but ill-founded, decisions.

Whn disaster strikes , a defensive posture is generally counterproductive. The best course is to be proactive, admit your mistakes and apologize.

When disaster hits most companies respond, to some degree, through their public relations department, but they often ignore the audience that is likely to be hit hardest—employees. To minimize the impact of any crisis on employees, be sure to communicate honestly, openly, and often, actively encourage employees to share their concerns, and use caution when sharing personal opinions.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

Organizing your message


All business communicators face the problem of conveying a complicated web of ideas in an understandable fashion. People simply don’t remember dissociated facts and figures, so successful communicators rely on organization to make their messages meaningful.

The definition of a well-organized message varies from country to country. It generally refers to a linear message that proceeds point by point. If you’ve ever received an unorganized message, you’re familiar with the frustration of trying to sort through a muddle of ideas.

By taking a closer look at the letter, you can identify the four most common faults responsible for organization problems:

1) Taking too long to get to the point.

2) Including irrelevant material.

3) Getting ideas mixed up.

4) Leaving out necessary information.

Achieving good organization can be a challenge. Nevertheless, by working with these four common faults, you can establish what good organization means. Four guidelines can help you recognize a well-organized message:

1) Make the subject and purpose clear.

2) Include only information that is related to the subject and purpose.

3) Group the ideas and present them in a logical way.

4) Include all the necessary information.

Each guideline not only helps you communicate clearly and logically, but also ethically—by making sure you state all information as truthfully, honestly, and fairly as possible.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight