The Most Important Personal Asset

Obviously the real answer is common sense. But if you don’t have it already, you probably never will, and there’s nothing I can say here that’s going to change that.

Common sense aside, then, the most important asset in business is a sense of humor, an ability to laugh at yourself or the situation.

Laughter is the most potent, constructive force for diffusing business tension, and you want to be the one who controls it. If you can point out what is humorous or absurd about a situation or confrontation, can diffuse the tension by getting the other party to share your feeling, you will be guaranteed the upper hand. There are very few absolutes in business. This is one of them, and it will never fail.

A sense of humor creates one of the most favorable long-term impressions. A single humorous, self-effacing comment can immediately let someone know that you don’t take yourself too seriously, and that is the sort of thing that people remember.

It is also the best way to start a meeting. You don’t need to have them rolling in the aisles, but a mildly pleasant remark at the outset will create the right atmosphere for everything that follows. Humor is what brings back perspective, which, next to profits, is the easiest thing to lose in business.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, and my Lectures.