Marketing Plan


A marketing plan embodies the strategic marketing management process. It is a formal written document that describes the context and scope of an organization’s marketing effort to achieve defined goals or objectives within a specific future time period. A formal written marketing plan represents a distillation of and the attention and interrelated analytical processes. It is the tangible result of an intellectual effort.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Managing Technology


A significant organizational challenge confronting managers today is the set of issues involving the management of technology. Technology is the mechanical and intellectual processes the organization uses to transform inputs (raw materials, parts, cash, facilities, people) into products or services. Managing technology is essentially a reactive process. Whenever a supplier came up with a new piece of equipment to replace an old one, the organization buys it and trains its workers in how to use it.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Vicarious Learning


Vicarious learning, or modeling, is learning through the experiences of others. For example, a person can learn to do a new job by observing others or by watching videotapes. Several conditions must be met to produce various learning. First, the behavior being modeled must be relatively simple. Although we can learn by watching someone else how to push three or four buttons to set specifications on a machine, we probably cannot learn a complicated sequence of operations without also practicing the various steps ourselves. Second, the behavior being modeled usually must be concrete, not intellectual. We can learn by watching others how to respond to the different behaviors of a particular manager or how to assemble a few components into a final assembly. But we probably cannot learn through simple observation how to write a computer program or to conceptualize or think abstractly. Finally, to learn a job vicariously, we must possess the physical ability needed to do the job. Most of us can watch televised baseball games or tennis matches every weekend.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Training the Trainer


If learning is to be truly continuous, an organization must look to its own resources for more and more of the teaching. Sole reliance on professional trainers, whether internal or external, is expensive and, in many instances, redundant. The only irreplaceable capital an enterprise possesses is the knowledge stored in the brains of its people. But the productivity of intellectual capital depends on how effectively the owners share it with those who can use it.

Skill at teaching comes naturally to a few; most of us have to acquire it the hard way. Leading companies have therefore adopted the practice of training the trainer, and their experience confirms that content experts learn the art of training more readily than training experts can master unfamiliar technical content. As a bonus, they find, the ad hoc trainers gain new insights and reinforce their own knowledge as they transmit it to others.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Lacking Commitment


Why do so many senior people appear hesitant and half-hearted? Why are the communications concerning change programs so anemic, especially when coming from those who have little difficulty in putting their points across in other contexts?

We have to get at the roots of ambivalence. The reasons for concern, quiet dissent, and reluctance to commit need to be probed:

  • Apparent support may only mean that those concerned are crawlers, bootlickers and toadies. There is often reluctance to accept the reality that all manner of loathsome and self-serving creatures inhabit the corridors of corporate bureaucracy. Their wiles, and the games they play, which are so transparent to outsiders, and destructive of external relationships built upon mutual trust and respect, go unnoticed or are ignored within.
  • Those who appear difficult may be the individuals with intellectual reservations. These could relate to the application of a program in a particular area, or to an initiative as a whole. The objectors could be the ones who have thought it through and uncovered missing elements. An implementation process needs to incorporate a means of listening to, and learning from, those who have valid objections.
  • Also, not all customers have the same preferences. What is added value for one person may be regarded as an expensive luxury by other.

Bland ‘motherhood’ statements suggest people have not thought through what needs to be done. People judge by what they see rather than on the basis of what is said. The informal messages, the examples and the symbols, can undercut formal communications.

Too often the changes of attitudes that are sought are not reflected in the language used by managers, the anecdotes and war stories that make up the mythology of a company, in symbols such as the allocation of parking spaces or use of exercise facilities, and in how a myriad of day-to-day matters are handled. Changing structures and processes may not be followed by attitudes where managers themselves, and particularly senior managers, refuse to act as role models.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Japan’s Manufacturing Techniques


Nations are built not with bricks and stones but with the capacity to create and apply knowledge. The result of knowledge creation and application in manufacturing and management practices is well demonstrated by Japan. Today we are witness to many industrialized economies that are strengthening their manufacturing activities simply by adopting these techniques.

The distinguishing characteristics associated with Japanese manufacturing techniques include an emphasis on designing and redesigning processes to optimize efficiency and a strong commitment to quality.

The manufacturing techniques that Japanese companies practice provide a competitive advantage and outstanding economic performance. The key for success is an understanding of the broad context of manufacturing culture, infrastructure and environment. These sound manufacturing and business techniques created and adopted by leading Japanese manufacturers have turned out to be the secret of their market leadership in many industries.

Following are a few of these concepts, which can help in managing any business set-up in a better way:

  • Kaizen is one such technique, which in Japanese means ‘improve.’ This is commonly recognized as practices focusing on continuous improvement in manufacturing activities, business activities in general, and even life in general, depending on interpretation and usage. By improving standardized activities and processes, Kaizen helps in eliminating waste.
  • Another management Japanese technique is the 5-S. It is a technique used to establish and maintain quality environment in an organization. It has five elements: Seiri (sorting out useful and frequently used materials and tools from unwanted and rarely used things); Seiton (keeping things in the right place systematically so that searching or movement time is minimized); Seiso (keeping everything around you clean and in a neat manner); Seiketsu (standardizing the above principles in everyday life) and Shitsuke (inculcating good habits and practicing them continuously). The 5-S practice helps everyone in the organization to live a better life.
  • Kanban and ‘Just in Time’ are two other practices in inventory management practices that were pioneered by the Japanese automobile manufacturers, such as Toyota. Quality improvement, on the other hand, is the result of lower proportion of component scrap since the components spend less time in the supply chain.
  • Poka-yoke is a process improvement focused on training of workers for mastering the increasingly complicated tasks to selectively redesign the tasks so they could be more easily and reliably mastered. It involves designing a foolproof process to eliminate the chance of errors.
  • Jidoka is a practice by means of which an individual worker runs several machines simultaneously. Japan thus designs such machines that eliminate both error and the need for constant supervision.
  • Muda is another technique that reduces wasteful activity in service processes. It ensures process efficiency and effectiveness.
  • Mura curiously combines rigidity and flexibility and thus teaches service process improvement.
  • Reducing Muri means reducing physical strain. In services process improvement, Muri applies to convoluted and unnecessary routings, physical transfer, and distances paper files may have to travel for a process to complete.
  • Genchi Gembutsu means going to the actual scene (genchi) and confirming the actual scene (gembutsu). Observation of service processes at the point where it is actually delivered may unearth a host of problems such as lack of training, unnecessary steps, or a number of other areas that would benefit from small but significant process improvement ideas.

This is a glimpse of manufacturing techniques that Japan has so intellectually created and so profoundly practiced in its manufacturing systems that even with no natural resources, it has acquired the status of one of the most industrialized nations. Can we learn from Japan?

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight.

Choosing the Network Partners


Although many business schools and consultancies have a public commitment to learning from, and sharing, best practice, this has not stopped some of them, and those who use their services, from jumping of  techniques such as reengineering as if they represent a revelation.

Mindless copying can result in the spread of panaceas, hype and misunderstanding, and gives added momentum to the latest craze. While it may be good news, for those who ride bandwagon, it is not so hot for those whose toes get in the way.

When external suppliers, such as consultants, do get hold of a best practice ‘gem,’ their motivation is often to spread it around their client base as soon as possible. Thus the corporation’s competitive edge can quickly become industry commonplace.

Some consultants receive as good as they give. Companies invite various experts to pitch for business and then ‘do it themselves’ using ther best of the various ideas they have picked up. The learning organization is a voracious and insatiable plunderer and consumer of intellectual capital. The wary choose their network partners with care.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

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