Mobilizing Support

Mobilizing support for change requires a blend of logic, emotions, and values. The change managers should:

  1. Developing clarity about the target audience: in an effort to achieve acceptance of any change idea, it is very important to clearly understand who the relevant stakeholders are, what are their identities, their aspirations, their values, and their influence in the organization. The target audience is never homogeneous group. These would be people who may be ready to support the change ideas quickly, people who oppose change no matter how sensible the ideas are, and people who are willing to listen but should not be taken for granted. A change manager should identify the real interests of these sub-groups and should tailor the communication and persuasion effort accordingly. In other words, the change manager should be sensitive to the fact that there would be multiple views and perceptions in an organization and it is important to be clear as to what these are.
  2. Getting people involved: When a change manager begins the change campaign by making a strong presentation and supporting it with huge data, there is a danger that employees at the receiving end may become mere spectators and skeptics. At the same time, it is not realistic to expect that people would volunteer themselves to engage in defining a change initiative. What is most useful in such a situation is ‘foot in the door’ approach. This involves asking people to make a small initial commitment, which may be in the nature of asking their views on the present situation and discussing possible courses of action. Over a period of time, these small commitments could be extended to sustain larger change objectives. This approach is particularly useful to attract skeptics to the change program.
  3. Crafting the message: A primary process in the influence effort is not change in attitude towards an object, but change in definition and meaning of the object. Once meaning changes, attitudes change accordingly. A change manager should present the idea in such a manner that it evokes sufficient curiosity among members to explore it further. The message should be simple, but clear enough in its scope. Rather than a conclusive statement, it should invite people for a dialogue. People tend to be more attracted towards stories and symbols than hard numerical data. A change manager should be able to make use of these soft dimensions of relationships to gain attention to the change idea.
  4. Timing the campaign: Many ideas are rejected because they are presented at a wrong time. A change manager should first use informal meetings to generate the need for improving present levels of performance and make people receptive to new suggestions. Change ideas should be presented only when people are willing to engage in a dialogue process. This is very similar to a gardener first preparing the soil before sowing the seeds.
  5. Sustaining the momentum: Mobilizing support for change is never a one-time activity. It takes considerable amount of time to get people involved and committed to the change idea. It should be best for people with high expertise and credibility to lead the change. People listen to those who have expertise while framing their position. Then those people should be identified who favor the change idea and they should be helped to articulate their views in public. People tend to stick to their positions that are made in public

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, Line of Sight

Empowering People

Empowerment gives people more control over – and responsibility for – their work. It is based on the idea that those most closely involved with operations are in the best position to make decisions about them. So it delegates responsibility as far as possible, with people using their knowledge and abilities to manage the details of their own job, free from the instructions and control of a more remote supervisor.


You can see the difference when you go into a shop to exchange some garment. Marks and Spencer has empowered employees, and the first person you meet will happily refund your money or change the garment as you prefer.


There are five main types of management style:

  1. I decide and you do – which is the traditional authoritarian approach;
  2. We discuss and I decide – which involves some discussion but responsibility remains at the higher level;
  3. We discuss and we decide – which is more collaborative and has some real delegation of control, but ultimately authority and responsibility remains with the senior manager;
  4. We discuss and you decide – which delegates most control of the decision;
  5. You decide and I’ll help if needed – where the senior manager hands over control, and acts as a coach and consultant if needed.

 The last level is closest to empowerment and is the approach that is becoming more widely accepted. As Bill Gates says, ‘Empowering leadership means bringing out the energies and capabilities people have and getting them to work together in a way they wouldn’t do otherwise.’


Empowerment gives more authority to people lower down the organization, and it also puts more demand on them. They must be willing to accept this responsibility, be able to make good decisions, work without supervision and probably form part of a team which completes in identifiable part of the whole process.


My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact, Line of Sight