The Personal Touch

  • People like to buy from people
  • You build a business one customer at a time, one purchase at a time
  • Use the customer’s name in all written communication
  • Courtesy, manners and politeness are keys to building trust, respect and loyalty
  • Use names regularly in conversation
  • Accommodate the customers special requests wherever possible (impossible is a subjective statement)
  • The first sale you make is yourself
  • Rapport is a skill that can be learnt
  • No-verbal communication is the most important and quickest route to reaching people
  • Get to know your customers—all of them
  • One hundred percent attention at all times
  • Make every customer feel like your most special customer (not your only customer)

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, and my Lectures.