Customer Value Checklist


  1. What are your current and targetted CR rates?
  2. Given your current defection rate, how often must you replenish your customer pool?
  3. Has your CR rate increased during the past 3 years?
  4. What is the lifetime value (LTV) of a customer?
  5. What is the cost of a lost customer?
  6. What percentage of your marketing budget is spent on customer-retention activities?
  7. On average, how much do you spend on current customers annually?
  8. What criteria does your company use for developing targetted retention programs by market segment?
  9. Do you invest more on high-value (A) customers?
  10. How does your firm use recency, frequency, and monetary value (RFM) analysis?

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight

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