Channel Evaluation


Channel evaluation is a multidimensional construct and includes both performance measures of the channel and measures of contribution to consumers by th channel. These measures of channel performance have been grouped under three main dimensions also known as 3Es, i.e., Effectiveness, Efficiency, and Equity. Effectiveness is further subdivided into delivery and stimulation.

  • Delivery is defined as a short term measure of how well the channel meets the demand for service outputs placed on it by the consumption sector.
  • Stimulation is defined as a long term, goal oriented measure of how well the channel member stimulate latent demand to reach optimum levels of demand.

Efficiency is further subdivided into productivity and profitability:

  • Productivity is defined as the efficiency with which output is generated from resources and inputs used. In essence, productivity is a measure of physical efficiency.
  • Profitability is a general measure of financial efficiency of channel member, in terms of return on investment, liquidity, leverage, growth patterns in sales and profits, growth potential in sales and profits, market share, average inventory maintained, etc.

Equity is the extent to which marketing channels serve problem-ridden markets and market segments, such a disadvantaged or geographically isolated consumers.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures

The Three Types of Strategies


There are three main types of strategies:

  1. The corporate level strategy identifies the portfolio of businesses that in total will comprise the corporation and the ways in which these businesses will relate;
  2. The competitive strategy identifies how to build and strengthen the business’s long-term competitive position in the marketplace; and
  3. The functional strategies identify the basic courses of action that each department will pursue to contribute to the attainment of its goals.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Contract Theory


The contract theory holds that when a person buys a product or service, he or she is entering into a contract with the manufacturer. The manufacturer (and by implication the employee representing the manufacturer) has four main obligations:

  1. To make sure the product or service complies with the contract in several respects: it should do what its advertisements say it can, it should operate a certain period of time before needing service or maintenance, and it should be at least as safe as the product information states and the advertising suggests.
  2. To disclose all pertinent information about the product or service, so that the potential consumer can make  an informed decision on whether to purchase it.
  3. To avoid misrepresenting the product or service.
  4. To avoid coercion.

Critics of the contract theory argue that the typical consumer cannot understand the product as well as the manufacturer does, and that consumer ignorance invalidates the contract.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Conducting an Interview


Have a plan and follow it. You should devise and use a plan to guide the interview. Significant areas to cover include the candidate’s:

  • College experiences
  • Work experiences
  • Goals and ambitions
  • Reactions to job you are interviewing for
  • Self assessments (by the candidate of his or her strengths and weaknesses)
  • Outside activities

Follow your plan. Start with an open-ended questions for each topic—such as, “Could you tell me about what you did when you were in high school?” keep in mind that you are trying to elicit information about four main traits—intelligence, motivation, personality, and knowledge and experience. You can then accumulate the information as the person answers. You can follow up on particular areas that you want to pursue by asking questions like, “Could you elaborate on that, please?

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Quality Function Deployment


Companies have been started because they are able to recognize what a customer needs and wants and they believe that they can satisfy their customers. TQM, a business philosophy, is established to satisfy the customers. One of the features in TQM which helps to focus on customers in quality function deployment> Quality Function Deployment fully concentrates on customer requirements. This helps a company to satisfy customer needs continuously and retain them so that they can survive in the market. The main output to the quality function deployment is customers’ needs and wants.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Benefits of Quality Function Deployment


Focus on Customer

  • Focus mainly on customer needs and wants.
  • Compare their product with competitors.
  • Prioritize according to customer’s level of importance.
  • Identify the vital item to be acted upon.

Time Saving

  • Enables to change the design in the starting itself.
  • Limits the problems after introduction of the product.
  • Gives opportunities for future applications.
  • Reduce the time for redesigning since all changes are made in first step itself.

Encourages teamwork

  • Based on everyone’ ideas
  • Creates communication at interfaces.
  • Team members are recognized.

Success depends on:

  • Quality consciousness of each member.
  • Prevailing team spirit.
  • Correctness of customer requirements.
  • Knowledge of members on management tools.
  • Knowledge of members on process details.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Nourish your Dream Seed


Think some more about your tomato seed. It is an excellent seed, the soil is well prepared, and you have planted it. But to grow and pay off with good-tasting tomatoes, the seed needs nourishment – sunlight, fertilizers, and water.

Your dream seed also requires nutrition – imagination, encouragement, and ideas – to grow and make you prosper. In the US alone, some two million businesses are started each year but only a small fraction succeeds. In one way or another, neglect is the main reason.

Those who make their dream of financial independence and prosperity grow in a multi-level marketing business. The basic idea – the dream seed has all the potential you need. Other people make it work. People who aren’t any smarter or better than you are.

Once the dream is planted, feed it. Attend seminars. Go to school if necessary. Join trade associations. Talk to successful people. Read.

Let other success-minded people help you. Birds of flock together. That rule always stands. So, if you want to make a large income and accumulate wealth, affiliate with people who are comfortable earning large incomes and who are determined to acquire even more net worth. You become like the people you associate with every day. If your circle of friends is people who are resigned to mediocrity and the whatever-will-be-will be philosophy, in time you will be one of them. Your dream will die, your vision will shrink, and your spiritual death will come.

As you grow your dreams, surround yourself with people who are positive. Positive people want you to win, to achieve, to enjoy the good life, to find genuine satisfaction, and to make a contribution to others.

Negative people want you to accept life as it is, to be content with boredom and mediocrity, to be satisfied with a small income, and to miss out on the rewards that come from helping others.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Mass Selling


Mass selling is communicating with large numbers of customers at the same time. The main form of mass selling is advertising—any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor. Publicity—any unpaid form of non-personal presentation of ideas, goods, or services—is another important form of mass selling.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Advantages of Franchising


Franchising may combine the advantages of a small business managed by its owner and the resources, especially marketing impact, available only to large firms. The franchisee may be interested mainly in securing the privilege of selling a highly advertised product. Usually one of the most important advantages of a franchise to the franchisee is the right to use a trademark owned by the franchisor that is well known and/or highly advertised. In addition, many franchisors have developed a standardized and tested method of conducting the business, whether it is producing hamburgers, conducting an employment service, or replacing automobile mufflers, that will be adopted by the franchisee.

From the franchisee’s standpoint, especially if he or she has little or no experience in the business being franchised, the most important services of the franchisor are likely to be advertising , training in the business, and advice after the business is under way. Some franchisors also assist with financing. They may build and equip the place of business and lease it to the franchise—a so called turnkey operation.

One of the major advantages of franchising for the franchisor, however, is the possibility of rapid expansion by using the financial resources of the franchisees. Through franchising, the franchisor can gain considerable control over the distribution of its products or services without owning the retail outlets. By carefully controlling the number and location of outlets, the franchisor can reduce competition among them and perhaps encourage them not to carry competitive products. This may make the franchise organization’s competition against similar products (or services) more effective by encouraging bigger investments and more aggressive marketing by franchisees. Efforts may also be made to influence prices charged by the franchisee. Where the franchisee prepares a product, such as food, or offers a service, the franchisor usually maintains a high degree of control over operations to standardize quality.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Circular Flow


In a simplified world with only two types of economic agents, individuals and business firms, the relations between them can be pictured. Individuals and firms have dual aspects, and thus transact with one another in two distinct ways. Individuals are in one aspect consumers of goods, while firms are producers of goods. Thus, a real flow of consumption goods occurs from firms to individuals. But the goods must be produced. To permit this there must be a “real” flow of productive services, from the individuals in their second aspect as owners of resources to the firms as employers of resource services.

In a socialist command economy these flows of goods and resources might be directly ordered by a dictator. But in a private enterprise economy the relations are based on exchange and so must be mutual and voluntary. Hence, offsetting the “real” flows are reverse “financial” flows of claims that in a modern economy normally take the form of money payments. The consumers’ financial expenditures on goods become the receipts or revenues of the firms. The exchange of consumption goods between individuals and producing firms in return for financial payments take place in what economists call “the product market.”

The revenues received from sales to consumers provide firms with the wherewithal to buy productive services from resource-owners. This closes the circle; the firms’ payments for productive services become income to the individuals, available once more for spending on consumer goods. Purchase and sale of productive services take place in what economists call “the factor market,” again really a number of distinct markets for the various types of productive services.

Looking within the box representing the firms as economic agents, what takes place there is the process of production, the physical transformation of resources into products. Within the box representing individuals, consumption of the produced goods takes place. Here again the circle is closed by the fact that consumption is necessary to reiterate the main productive resource—labor power—for the next cycle.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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