Sentence Making


Words are like building blocks—we can put them together in all sorts of different ways in order to make many different kinds of sentences. When we write, it is very important to make complete sentences. It is a common goof  to write incomplete sentences—also called sentence fragments.

Punctuation marks do the same thing for a sentence that road signs o for a highway. Punctuation marks tell the reader when to speed up, when to slow down, when to stop, and what to expect up the road.

The ultimate separator is the period. It says, “Stop here.”  Question marls and exclamation marks are usually periods with special missions. The comma is then most common separator. It says “slow down.” Without commas we wouldn’t know when to pause. There are five other separators: colons, semicolons, parentheses, dashes, and brackets.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Coming in and Going out


A newly arrived executive is anxious to do something, to make his mark, and he is usually given enough rope. An executive who is about to leave—and knows he won’t be around for the headaches—doesn’t care.

We conclude deals because someone is trying up loose ends before he walks out the door and because he wants to do business with us in his new job.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

Memos and Letters


When people have accomplished something extraordinary, put your praise in writing. Words are easy to say but it takes time and effort to write them down. Even if it is a two- or three-liner, people will appreciate it.

Letters on your personal stationery should be reserved for those special occasions when a person has worked exceptionally hard and has accomplished something truly outstanding.

Memos and letters can also be effective when a person has made a major error or has made the same error on numerous occasions.. when you want a person to think long and hard about what he has done wrong, put it in writing. This should only be done on rare occasions.

There are two rules that should never be violated when giving people feedback via memos and letters:

  1. Make sure the memo or letter is sent very close to the time of the event or accomplishment. A thank-you note or a note of raprimand sent two or three weeks after the fact defeats the purpose of the memo in the first place. In either case, the memo or letter ahould be marked “Confidential.”
  2. Always personalize the memo or letter. If a group of people has worked exceptionally hard, don’t send the individuals a memo addressed to the group. Sending an individual a memo addressed to the group is like throwing a crumb to a hungry person. When a person has given his all to a project he needs to be recognized as an individual, regardless of how many people were involved in making it happen.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

The Changing World of Business


The poor performance of star companies in the 1980s and 90s, both MNCs and domestic, has amply demonstrated their susceptibility to under-perform in the face of rapid and marked changes in technology, competition and customer expectations. It is not that all these companies lacked resources, capabilities or competent managers to anticipate and assess the impending changes and initiate proactive action; what they lacked was concern on the part of their managers to enhance the shareholder value of their respective firms on a sustained basis. As a result, this value got diverted to the customers, employees, competitors and suppliers of the company. While it is well known that a firm needs to develop distinctive capabilities and also build a strong network with its key stakeholders to enhance its value creating potential and appropriation of value this created, what really happened in case of most of these unsuccessful firms was that one or more of the stakeholders gained at the expense of the shareholders. The proponsity of managers to take operating, investment and financial decisions without any concern as to how such decisions can affect their shareholders led them to pursue strategies and investments that were ill-conceived and poorly executed, thereby systematically destroying the capabilities and equity developed over the years.

We should argue how the outcome of such a tendency can be detrimental to not only the firms but also to the job and career of the managers, particularly in the light of the various new developments—such as economic liberalization and opening up of most economies to domestic and global competition, greater freedom to access and move capital, emergence of the market for corporate control, and rising shareholder, activism—which have brought the issue of enhancing shareholders’ wealth to the forefront.

It is clear that managers will need to take a fresh guard and revisit their strategies, business processes and organization in order to face this complex set of challenges and retain their firm’s ability to enhance wealth of their shareholders. Thanks to the contribution made by the academia and practising executives, managers now have access to various concepts based on experiences when it comes to facing such challenges. However, it must be stressed that the need of the hour is not another set of concepts and framework; rather what is required is a new “philosophy of business” that draws the attention of every employee of an organization, starting with the CEO, to the importance of creating, enhancing and sustaining shareholder value in everything that the company does—be it strategic, tactical or even routine matters. Needless to say, the employees will also need guidelines on how to operationalize this new philosophy and what actions are needed to sustain the same.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

The Basic Needs


When questioning your target audience, it might help to list some of the basic needs people have, and ask them to make check marks by those that pushed their particular buttons. Most people will react to one or more of the following basic needs (known as “appeals” in advertising lingo):

  • Convenience
  • Comfort
  • Love
  • Friendship
  • Security
  • Style
  • Social approval (status)
  • Health and well-being
  • Profit
  • Savings or economy

If you have had the feeling that people patronize you because you offer convenience and economy, you may be surprised to learn, via your questionnaires, that they really give you their business because your work adds to their sense of security.

You can engage in more free research by conscientiously studying the other advertising that is going on in your community—not only that of your competitors but that of everyone else as well. Have frank conversations with your customers. Talk with your competitors. Talk with other businesspeople in your community. You’ll find that their sources will provide you with useful information and won’t charge you one cent for it. Research can help you save a lot of money and earn a lot of money. For research can help you save and earn even more.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Cash Cows


Cash cows are businesses in low-growth industries that enjoy high relative market shares. Their being in low growth, unattractive industry argues against making large cash infusions into these businesses. However, their high market share generally allows them to generate high sales and profits for years, even without much new investment. Cash cows can thus be good cash generators for the company’s question mark businesses.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Forward Contracts


Forward contracts are similar to futures contracts in that they are agreements to buy and sell an asset at a certain time in the future for a certain price. However, unlike futures contracts, they are not traded on an exchange. They are private agreements between two financial institutions or between a financial institution and one of its corporate clients.

 One of the parties to a forward contract assumes a long position and agrees to buy assets at a certain specified date for a certain price. The other party assumes a short position and agrees to sell the asset on the same date for the same price. Forward contracts do not have to conform to the standards of a particular exchange. The delivery date in the contract can be any date mutually convenient to the two parties. Usually, in forward contracts, a single delivery date is specified, whereas in futures contract, there is a range of possible delivery dates.

 Forward contracts are not marked to market daily like futures contracts. The two parties contract to settle up on the specified delivery date. Whereas most futures contracts are closed out prior to delivery, most forward contracts do lead to delivery of the physical asset or to final settlement in cash

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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