Meanings of Meaning


Meanings are internal responses people hold for external stimuli. Many times people have different meanings for the same words. Good communicators are people who select verbal and nonverbal signs that they feel will elicit the intending meaning. Marketing communicators must be especially careful to use signs that will evoke the intended meaning in prospective buyers. All too often companies communicate their product offerings in terms familiar to themselves but not in terms familiar to their potential customers.

Meaning can be thought of as the set of internal responses and resulting predispositions evoked within a person when presented with a sign or stimulus object. Meaning is internal rather than external, to an individual. Meaning is psychological in that it represents a person’s subjective perception and effective reaction to stimuli.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Corporate Philanthropy


Corporate philanthropy is the modern expression of the charity principles. The stewardship principle is given meaning today when corporate managers recognize that business and society are intertwined and independent. This mutuality of interests places a responsibility on business to examine care and social concern in formulating policies and conducting business operations.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Skill and the Will


All training, whether it is provided by the training department or by you, should accomplish two objectives. It should provide people with the skill, meaning the ability, to do the job. Or it should provide them with the will or the desire to do the job. Some training will accomplish both.

The skills training you provide your people will be dictated by the needs of the business and the current skills of the people. First you must determine what your people need to learn. Here are some questions that will help lead you to the answer:

  • What are the goals and objectives of the area?
  • What are the responsibilities of each job?
  • What are the standards the people are expected to meet?
  • What are the skills needed to meet the standards, fulfill the responsibilities, and achieve the objectives?
  • What are the current skills and abilities of the people?
  • What is the deficit between the skills needed and the current skills of the people?

Providing people with the skills to do the job is only half the training job. People must be motivated to apply the skills they have learned; therefore, some of the training should be principally motivational in nature. As you develop plan for motivating your people, you will want to ask yourself these questions:

  • What should they know about the company in order to have a sense of pride?
  • What I can teach them about the department that will give them a sense of pride?
  • What kinds of personal growth training will enhance their self-confidence and personal pride?

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Generating Meaningful Response from Customers


To generate meaningful response from customers, you must be conscious of the following points:

  1. Avoid Criticism: Don’t appear critical in the way you ask questions. Nonverbal messages delivered via tone or body language can change the meaning of your spoken words from positive to negative.
  2. Ask only positively phrased questions: You can ask for the same information in different ways, some more positive than others.
  3. Ask direct questions: You generally get what you ask for. Therefore, being very specific with your request for information can often result in more useful information. It can also save time and effort.
  4. Ask customers what you can do to better serve them: There is no better or easier way to find out what customers want and expect than to ask. They will appreciate it and you’ll do a better job serving them.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Meaning Transfer


The culture and social systems in which marketing communications takes place are loaded with meaning. Through socialization, people learn cultural values, beliefs, and become familiar with the artifacts that are associated with these values and beliefs. The artifacts of culture are charged with meaning, and this meaning is transferred from generation to generation.

Marketing communicators attempt to draw meaning from the culturally constituted world and transfer that meaning to consumer goods. Advertising is an especially important instrument of meaning transfer. The role of advertising in transferring meaning has been described in this fashion.

When exposed to advertising, the consumer is not merely drawing information from the ad but is actively involved in assigning meaning to the advertised product.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Defining Knowledge Management


Where is the wisdom we have lost in knowledge?

Where is the knowledge we have lost in information?

— T. S. Eliot

It is important that we have a clear understanding of what we mean by knowledge and not confuse it with information. In the information age the focus was on the processing of data into information and the control of the flow of information, but in the knowledge era there is a shift in focus to knowledge because of the recognition that knowledge is now the primary source of wealth. Given the importance of this shift it is essential to understand the distinction between information and knowledge, which are often confused for each other. It is also useful to understand the way in which they relate to data and wisdom, therefore the following definitions of these terms:

  • Data are the pure and simple facts without any particular structure or organization, the basic atoms of information,
  • Information is structured data, which adds meaning to the data and gives it context and significance,
  • Knowledge is the ability to use information strategically to achieve one’s objectives, and
  • Wisdom is the capacity to choose objectives consistent with one’s values and within a larger social context.

These definitions lead to the definition of knowledge management:

Knowledge management is the collaborative organizational activity of creating the environment, both attitudinally and technologically, so that knowledge can be assessed, shared and created within an organization in a way that all the experiences and knowledge within the enterprise, including that of all its staff, customers, suppliers and business partners, can be organized to achieve the enterprise’s objectives and reinforce its values.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Termination of Agency Agreement


  1. Termination by expiration of the specified period in which the agent has to act. The courts say that the agency was for a “reasonable” time if no specific duration was stated in the agency agreement. The meaning of “reasonable time” is construed by the courts on a case-by-case basis, depending on the nature of the agency, the difficulty of accomplishment, and other controlling factors.
  2. Termination by specific agreement to do so between the principal and the agent.
  3. Termination by death or legal incapacity (insanity and so on) of either the principal or the agent. Most courts also hold that bankruptcy of either the principal or the agent terminates the relationship. However, the agent may still dispose of the principal’s property that is being held at the time of the bankruptcy.
  4. Termination through revocation by the principal. The agency contract is one that the principal is allowed to end at any time without giving any reason.
  5. Termination by withdrawal of the agent. This may be done at any time in an agency at will. If the agent is operating under a contract for a specified time of service or until a certain event is accomplished, the agent will be liable of damages to a principal who was not at fault in bringing about the termination.
  6. Termination by loss or destruction of the subject matter or by change of circumstances. The agent’s authority is lost if the subject matter is seriously disabled, lost, or destroyed.
  7. Termination by rescission. The general rules of law concerning rescission apply to agency contract.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Pure Competition


The term competition is used ambiguously not only in ordinary conversation but in economic literature as well. Its common meaning is rivalry, but in economics when used along with the word pure, it carries a different meaning. Following are necessary conditions for pure competition:

  1. Homogeneity of the product: For competition to exist in a market all sellers of the product being exchanged sell homogeneous units of the product, or at least the buyers of that product believe that this is so.
  2. Smallness of each buyer or seller relative to the market: Each buyer and each seller of the product under consideration is too small in relation to the entire market for the product to influence significantly the price of the product that is being bought or sold.
  3. Absence of artificial restraints: There are no artificial restrictions on the demands for, the supplies of, and the prices of whatever is being exchanged. No government price fixing nor any institutional fixing or administering of price by producers’ associations, labor unions, or other private agencies. There is no supply restriction enforced by the government or by organized producer groups. Control of demand through governmental rationing is nonexistent.
  4. Mobility: There is mobility of goods and services of resources in the economy. New firms are free to enter any desired industry, and resources are free to move among alternative uses to those where they desire employment. Sellers are able to dispose of their goods and services where the price is highest. Resources are able to secure employment in their highest paid uses.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Productivity Measurement System


One of the important steps in productivity improvement is establishing a productivity measurement system with the enterprise. This in itself brings some improvement in performance by making people more aware of the meaning of productivity. The following advice could be useful in setting up the measurement system:

  • Determine the elements of the enterprise that most need to be monitored.
  • Determine the types of measure to be used.
  • Select perfect concepts and units of measurement for the output and input of the company as a whole, and for the critical sub-activities.
  • Ascertain the availability of data and make necessary compromises.
  • Select a post activity, section or group within the organization, and test the measurement system to obtain periodic feedback on the results.
  • Assess the system’s value, make any modifications and conduct a new pilot activity if the modifications completely change the original system design.

A measurement system must consider cost effectiveness, the limitations of productivity measurement and whether total factor measurement is necessary; in other words, it must determine the range and terms of the measurement system tasks. It must be easy to use and serve to identify the reasons for the organizational changes.

The general consideration on productivity management helps in identifying the so-called organizational meta-structure of productivity improvement process. Every given method of productivity improvement covers:

  1. Organizational forms of productivity improvement
  2. Productivity improvement areas
  3. Productivity improvement techniques

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Ethical Expectations and Public Values


Ethical expectations are a vital part of the business environment. The public expects business to be ethical and wants corporate managers to apply ethical principles—in other words, guidelines about what is right and wrong, fair and unfair, and morally correct—when they make business decisions.

In the global arena, ethical standards—and even what is meant by ethics—can vary from one society to another. In spite of differences in ethical meanings, cultural variation does not automatically rule out common ethical agreement being reached among people of different societies.

Human rights issues have become more prominent and important for business. For many years that pressure was exerted on South Africa’s political leaders to halt racially discriminatory practices of apartheid and its business leaders to challenge the South African government’s enforcement of the policy.

The question is not, ‘Should business be ethical?’ nor is it, ‘Should business be economically different?’ Society wants business to be both at the same time. Ethical behavior is a key aspect of corporate social performance. To maintain public support and credibility—that is, business legitimacy—businesses must find ways to balance and integrate these two social demands: high economic performance and high ethical standards. When a company and its employees act ethically in dealings with other stakeholders, they are improving the organization’s contribution as a social actor. When they fail to act ethically, there is the risk of losing the public support an organization needs to be credible and successful.

Business leaders are faced with the continuing challenge of meeting public expectations that are, themselves, always changing. Yesterday’s acceptable behavior may not be tolerated today. Many forms of harassment and discrimination were once common. Today, however, social standards make such actions unacceptable. Public expectations of service and ethical behavior are as relevant to a business as customer expectations regarding products such as automobiles and computers.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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