Manage Details


When you have an idea you want to remember, stop what you’re doing and write it down. Don’t write it on a business card or the back of an old envelop, but in your time and priority management binder, which will become a trusted memory bank. In your alphabetical phone index, keep separate sheets for each of the people you frequently deal with (such as clients, buyers, colleagues, accountants, doctors) over the course of a year. Every time you have an idea that should be mentioned the next time you encounter the person, write it down on that person’s page. Then instead of worrying that you’ll forget, you can simply refer to the sheet next time you talk to the person face to face or on the phone.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Advertisements

Personal Letters


Not direct mailings of large quantities of letters and brochures, but simple, personal letters is one of the most effective, easy, inexpensive, and overlooked methods of marketing. Certainly the large corporations don’t consider using this type of communication, because it doesn’t reach enough people to enrich their coffers. But it’s just the ticket for many an individual businessperson. If you can write clear English, spell properly, and keep your message short enough, you ought to be able to develop enough business through this mode of marketing so that you need employ many other methods. Even if you’re a dismal grammarian, professional typists can usually help put your ideas into acceptable form on the printed page.

The primary value of a personal letter is that it enables you to convey a truly personal feeling and reach a special place in the mind of the reader. You can say specific things in personal letters that are just not practical in any other medium except for certain kinds of telephone marketing.

In a personal letter you can, should, and must include as much personal data as possible. Mention the person’s name, of course. But also  mention things about the person’s life, business, car, home, or—if you ‘re in the gardening business—the person’s garden. By doing so, you will be whispering into someone’s ear rather than shouting through a distant megaphone. Naturally, you can mention personal things unless you know them. So do your homework and learn about your prospective customers: their working and living habits, their hopes and goals, their problems. You can get much of this information from your chamber of commerce. You can get more by conducting your own informal research with the aid of a simple questionnaire, or by personal observation. Include in your letter these feelings, and you will be dazzled at the effect the letter has.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Organization Development


Organization development is a planned, managed, and systematic process. Its objective is to change the system, the culture, and the behavior of an organization in order to improve the organization’s effectiveness.

Organization development deals with organizational aspects of the behavioral sciences and links with human resource development and organizational renewal. Many definitions of organization development mention such objectives as helping members of an organization to interact more effectively. It must always be organization-wide, directed towards more participatory management, must provide for integrating the individual’s goals with the organization’s and must be considered an ongoing process.

Much organizational inefficiency can be traced to individuals who are not interested in the organization they belong to. Conversely, a lot of personal unhappiness can be traced to feeling inadequately integrated into the organization one belongs to. The benefit of organization development lies in reconciling the interests of individuals and of the organization and successfully realizing both.

While organization development will not overcome such deficiencies as outdated technology, inadequate financing or hostile external forces, it will enable organizations to cope more effectively with these negative influences.

Organization development is based on the behavior of organizations, but that both can be modified with proper diagnosis and skilful intervention.

Most organization development agents or consultants tend to view their mission as helping client organizations become more participatory and consensus seeking.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Why Salespeople Sell?


The complexity and competitiveness of most industrial sales jobs makes successful performance a daunting challenge for even the most well-managed sales force. This challenges sales managers to recruit and select the best qualified salespeople, train and supervise them well, keep them highly motivated, and focus their efforts with appropriate sales strategies and account management policies. Unfortunately, the challenge of recruiting talented new salespeople is made an even thornier problem for many firms.

 For most industrial salespeople, it is precisely the complexity and challenge of their jobs that motivates them and makes them satisfied with their choice of careers. A number of satisfaction surveys over the years have found high levels of job satisfaction among industrial salespeople across a broad cross section of firms and industries.  While these surveys did find some areas of dissatisfaction, that unhappiness tended to focus on the policies and actions of the sales person’s firm or sales manager, not on the nature of the job itself.

 Why are so many industrial salespeople so satisfied with their jobs? Different analysts have offered a variety of answers to this question. Some attractive aspects of selling careers most commonly mention by these authors—as well as by sales people themselves—include 1) freedom of action and opportunities for personal initiative, 2) a variety of challenging activities, 3) financial rewards, 4) favorable working conditions, and 5) good opportunities for career development and achievement.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

All about Reactivity


Reactivity simply means changes that come about in the client/system or in the problem due to the act of measurement itself. Reactive measures are those of which the client/system is aware and to which the client/system reacts. When reactivity occurs, the observation or monitoring process leads to change in the problem without any other intervention taking place. Conversely, non-reactive measures are those which do not themselves bring about change in whatever it is you are measuring.

 

Reactivity in a sense really affects the accuracy of your information. If the problem changes simply because of the measurement, you obviously would have a difficult time evaluating the intervention process and separating out the effects of the recording from the effects of your intervention. Reactivity, in short, affects the accuracy of the information you are recording. In addition, if any changes do occur as a result of reactivity, they often are not mentioned over time, leading to even more difficulty in achieving success in the long run.

 

There are a number of types of reactivity as well as ways of overcoming or diminishing reactivity. Primary among these ways of overcoming reactivity is attempting to select a measure that is non-reactive or unobtrusive. Our primary guideline in selecting a measure is, when everything else is equal (which, of course, it rarely is), try to use the least obtrusive measure possible. That is, try to use non-reactive measures when you can, or if you are using more than one measure, try to include at least one non-reactive measure.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight