External Sources of Information

Much of the information for the firm’s MIS comes from external data—data generated outside the firm. This information is of two types—primary and secondary. Primary data consist of data being collected for the first time during a research study. In contrast, secondary data are previously published information. Although the researcher will typically exhaust all likely sources of secondary data before deciding to begin the collection of primary data, both types offer specific benefits for the decision maker.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.