Highly Effective People and Organizations


Why don’t highly effective people always run successful organizations? And why aren’t all successful organizations run by highly effective people?

We have all seen successful organizations being run by people who don’t come close to being highly effective, whilst people we know to be highly effective sometimes work in unremarkable, underperforming companies.

What is going on then?

The answer lies not in re-examining the laws that govern personal effectiveness but in reviewing the similarities and intrinsic differences between highly effective people and organizations. So where do we start?

We know that highly effective people:

o     Control all decision-making from one place – their brain;

o     Coordinate thought and action centrally in their brain and can make their mouth, hands, feet and everything in between do what they want when they want;

o     Have a single mouthpiece; and

o     Are driven by a single social paradigm – the character ethic.

Organizations, on the other hand:

o     Have multiple decision-making points and use multiple decision-making criteria:

o     Cannot centrally control every aspect of their operation;

o     Struggle to send uncorrupted messages from the center outwards and are often unable to receive incoming messages from distant parts of the organization at all;

o     Are driven by a variety of conflicting influences;

o     May try and influence behavior through corporate values without defining and weighting underlying motivations, failing to make them either relevant or meaningful to anyone apart from the team that created them;

o     Are unlikely to be able to manage relationships in a consistent manner without making a determined effort to do so; and

o     May have a leadership team covertly hostile to each other’s motivations, beliefs, individual social paradigms and ideas about corporate culture.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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Guerrilla Marketing


Guerrilla mrketing is the type of all-out marketing necessary for entrepreneurial success. It is virtually unknown to the large corporations. And thank heavens it is. After all, the large corporations have the benefit of big bucks. You don’t. so you’ve got to rely on guerrilla marketing.

 Your size is an ally when it comes to marketing. If you are a small company, a new venture, or a single individual, you can utilize the tactics of guerrilla marketing to their fullest. You’ve got the ability to be fast on your feet, to employ a vast array of marketing tools, to gain access to the biggest marketing brains and get them at bargain-basement prices. Now you may not need to use every weapon in your potential marketing arsenal, but you’re sure going to need some of them. So you’d best know how to use tham all.

 It may be that you will require no advertising at all. But you will require marketing. It may be that word of mouth is so favorable, and spreads so rapidly, that your venture can reap a fortune just because of it. If so, you can be sure that the word of mouth was motivated by effective marketing in the first place.

 In fact, a strong word of mouth campaign is part of marketing, and so are business cards, stationery, matchbooks, the clothes you wear. And certainly your location is important in marketing. Every component that helps you sell what you are selling is part of the marketing process. No detail is insignificant to be included. The more you realize that the better your marketing will be. Its not about sales, its about profits—the dear old bottom line.

 That’s the good news. Here’s the bad: One of these days, you’re going to be an entrepreneur no longer. If you successfully put into practice the principles of guerrila marketing, you’ll become fat and rich and famous and will no longer have the lean, hungry mentality of the entrepreneur.

 Once you’re reached that stage, you wll have to resort to the textbook forms of marketing, for you’ll be too encumbered with employees, traditions, paperwork, management levels, and necessary bureaucracy to be flexible enough for gurella marketing.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Should Firms “Fire” their Customers?


A logical conclusion to be drawn is that firms should somehow get rid of those customers who are not right for the company. More and more companies are making these types of decisions based on the belief that troublesome customers are usually less profitable and less loyal, and that it may be counter productive to attempt to retain their business. Another reason for firing a customer is the negative effect that these customers can have on employee quality of life and morale.

 Although it may sound like a good idea, ‘firing’ customers is not that simple and needs to be done in a way that avoids negative publicity or negative word of mouth. Sometimes raising prices or changing for services that previously had been given away for free can move unprofitable customers out of the company. Helping a client find a new supplier who can better meet its needs is another way to gracefully exit a nonproductive relationship. If the customer has become too demanding, negotiating expectations or finding more efficient ways to serve the client can also salvage the relationship. If not, both parties may find an agreeable way to end the relationship.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight