Establishing Credibility

Once you’ve opened your doors for business, how do you get the customers to learn from your name and trust it as a reliable source in the community? Ultimately, the way to build credibility is to develop a strong business with a solid reputation for delivering what it promises the customers. But what can you do on the meantime (until you’re a household name)? Here are some possibilities:

  1. Volunteer at local charitable foundations and corporate events. Simply being out there where other influential  types are likely to be found (either as sponsors or as participants)will put you face-to-face with people who can help spread the word about your business. Its worth the donated hours on your part, and you’ll get to widen your circle of acquaintences.
  2. Offer yourself as an expert on your topic of interest. Send regular press releases with tips for consumers to newspapers and magazines. Editors love such items and you stand a good chance of being interviewed the next time a story on your area of expertise rolls around. Be sure to keep in regular contact with the press, even if it is just a quick phone call to ask if they need any help with upcoming features.
  3. Give free speeches at local association dinners. Really, just about anywhere where potential clients gather to learn more about improving their professional (and possibly personal) lives. Association meetings work best because they are always in need for interesting new speakers; so are civic groups and universities.
  4. Create and mail a regular newsletter with useful tips. Giving some information for free can create positive awareness of your company and what it has to offer, People do tend to read newsletters, and even though they may not need your services today, such publications (if well done) will keep you in their minds tomorrow.
  5. Perform your personal best. Ultimately…..

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact Asif J. Mir.