Do’s and Don’t’s in Brainstorming


  • Have warming up session prior to brainstorming in order to create a free environment.
  • Allow people to make noise, shout, laugh, etc.
  • Write ideas on a board or sheet so that everyone can see it.
  • Encourage/appreciate all ideas.
  • Allow wild and silly ideas
  • Give them time to think.
  • Number all ideas sequentially.
  • Transmit ideas to get more ideas from it.
  • Try to have as many youngsters as possible.
  • Do end on the wildest idea.


  • Don’t allow non-members/non-participants.
  • Don’t allow interruptions in any form.
  • Don’t drag the session when ideas don’t come.
  • Don’t spend too much of time for initial briefing.
  • Don’t remove/wipe the ideas written on the board.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, and my Lectures.