The Androgynous Manager


Clearly, the corporate world is still a man’s world. Under this male-bastion model, corporations, for a number of reasons, are losing out as much as women. Every corporation wants the most competent people woking on their side. But companies which permit themselves the luxury of unconsciously sexist attitudes lose out on a wealth of talent which resides equally in men and women. That is simply bad for business.

 When women and men are segregated in the workplace, formulating stereotype of each other’s behavior, they can become blind to genuine abilities each possesses. Women, for example, are rarely considered great-deal-makers.

 But women are actually more flexible, less deceptive, more emphatic, and more likely to reach agreement, while men are just the opposite. When a man visualizes a negotiating situation, he sees it as a one-shot deal to win or lose, like a sport or a game. A woman sees it as part of a long-term relationship. Since most business situations involve long-term relationships, the female approach is more productive.

 But in the information society, as the manager’s role shifts to that of the teacher, mentor, and nurturer of human potential, there is even more reason for corporations to take advantage of women’s managerial abilities, because these people-oriented traits are the ones women are socialized to possess.

 The problem is that most women feel that they must be more like men if they are too succeed in a male-dominated corporate environment and that is a mistake both for women and for companies.

 The appropriate style for the manager of the 80s was an androgynous blend, one that combined the best of traditional male and female traits.

 Men and women should learn from one another without abandoning successful traits they already possess. Men can learn to be more collaborative and intuitive, yet remain result-oriented. Women need not give up being nurturing in order to learn to be comfortable with power and conflict. Women can transform the workplace by expressing, not by giving up their personal values.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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Relationship Marketing


Relationship marketing centers on all activities directed toward establishing, developing, and maintaining successful exchanges with customers and other constituents. The nurturing and management of customer relationships has emerged as an important strategic priority in most firms. Why? First, loyal customers are far more profitable to keep than those customers who are price sensitive and perceive little differences among alternative offerings. Second, a firm that is successful in developing strong relationships with customers secures important and durable advantages that are hard for competitors to understand, copy, or to displace.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Innovation Defined


Innovation is the use of new knowledge to offer a new product or service that customers want. It is invention together with commercialization. It is a new way of doing things (termed invention by some) that is commercialized. The process of innovation cannot be separated from a firm’s strategic and competitive context. The new knowledge can be technological or market related. Technological knowledge is knowledge of components, linkages between components, methods, processes, and techniques that go into a product or service. Market knowledge is knowledge of distribution channels, product applications, and customer expectations, preferences, needs, and wants. The product or service is new in that its cost is lower, its attributes are improved, it now has new attributes, it never had before, or it never existed in that market before. Often the new product or service itself is called an innovation, reflecting the fact that it is the creation of new technological or market knowledge.

Innovation has also been defined as the adoption of ideas that are new to the organization. Generating good ideas or adopting a new one, in and of itself, is only a start. To be an innovation, an idea must be converted into a product or service that customers want. Coming up with the idea or prototype—invention—is one thing. Championing it, shepherding it, and nurturing it into a product or service that customers want is another. Innovation entails both invention and commercialization.

A distinction has also been made between technical and administrative innovation. Technical innovation is about improved products, services, or processes or completely new ones. This contrasts with administrative innovation, which pertains to organizational structure and administrative processes and may or may not affect technical innovation. Technical innovation may or may not require administrative innovation. A technical innovation can be a product or a process.

Product innovations are new products or services introduced to meet an external and market need whereas process innovations are new elements introduced into an organization’s production or service operations—input materials, task specifications, work and information flow mechanisms, and equipment used to produce a product or render a service.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight