Definition of the Problem


We must first define a problem exactly before we can describe, analyze, and explain it. We define it with the deviation statement, or name of the problem. It is important to state this name precisely because all the work to follow—all the description, analysis, and explanation we will undertake—will be directed at correcting the problem as it has been named.

However simple or complex a problem may seem at the outset, it is always worth a minute or two to ask, “Can the effect of this problem in the deviation statement be explained now?” If it can, we must back up to the point at which we can no longer explain the deviation statement. Vague or generalized deviation statements must be reworded into specific deviation statements that name one object or kind of object, and, and one malfunction or kind of malfunction for which I wish to discover and explain cause.

It is tempting to combine two or more deviations, in a single problem-solving effort or to try bunch a bevy of seemingly related problems into one overall problem. Nearly, everyone has attended meetings during which two or more distinct problems were tied ankle to ankle in a kind of problem-solving sack race. This procedure is almost always inefficient and unproductive.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Meanings of Meaning


Meanings are internal responses people hold for external stimuli. Many times people have different meanings for the same words. Good communicators are people who select verbal and nonverbal signs that they feel will elicit the intending meaning. Marketing communicators must be especially careful to use signs that will evoke the intended meaning in prospective buyers. All too often companies communicate their product offerings in terms familiar to themselves but not in terms familiar to their potential customers.

Meaning can be thought of as the set of internal responses and resulting predispositions evoked within a person when presented with a sign or stimulus object. Meaning is internal rather than external, to an individual. Meaning is psychological in that it represents a person’s subjective perception and effective reaction to stimuli.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Competitive Marketing Theories


Competitive market theories are derived from the neo-classical economic concepts of rational choice and maximization of utility. The assumption is that individuals choose jobs which offer them maximum benefits. The utility or value of these benefits – money, vacation time, pension entitlement and so on – vary for different individuals according to their personal preferences. People move from one organization to another if improved benefits are available. At the same time, employer organizations attempt to get the most from their employees for the lowest possible cost.

The outcome of this process is a dynamic and shifting equilibrium in which both employees and organizations compete to maximize benefits for themselves. Within a specific region or industry there is a balance between supply and demand for human resources. Pay and conditions for employees are determined by the relative scarcity or abundance of skills and abilities in the employment market. Competitive forces push wages up when demand for products – and hence employees – increases, and downwards when the economy is in recession. In the latter case a market clearing wage is eventually arrived at which is sufficiently low to encourage employers to increase recruitment and eliminate unemployment. This discourse reinforces the view that employees are objects to be traded like any other commodities in the market – human resources in the hardest possible sense. Supposedly, they offer themselves – their skills and human qualities – for sale to the highest bidders. Within this mindset they could just as well be vegetables on a market stall.

Competition theories assume that job-seekers have perfect knowledge of available jobs and benefits. Job-searching is an expensive and time consuming business. The unemployed do not have money and those in work do not have time. The result is that few people conduct the extensive searches required to find jobs which meet their preferences perfectly. In practice, most individuals settle for employment which is quickly obtained and which exceeds the reserve minimum wage they have in mind. There is a considerable element of luck involved. Moreover, the job-seeker does not make the choice: in most cases the decision is in the hands of employer.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Material Culture


Material culture refers to all manmade objects and is concerned with how people make things (technology) and who makes what and why (economics).

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Attitude


Attitudes are hypothetical constructs, they cannot be seen, touched, heard, or smelled. Because attitudes cannot be observed, a variety of perspectives have developed over the years in attempting to describe what they are. Fortunately, there is now widespread agreement that the term attitude should be used to refer to a general and enduring positive  or negative feeling  about some person, object, or issue.

The effective component  is what is generally  being referred to when people use the word “attitude.” However, attitude theorists recognize two additional components, cognitive and conative. The cognitive component refers to a person’s beliefs (knowledge and thoughts, which sometimes are erroneous) about an object or issue (e.g., “Reebok shoes are more stylish  that Nike;” “Nike Air Jordans are high-quality basketball shoes”).

The conative component represents one’s behavioral tendency toward an object. In consumer-behavior terms, the conative component represents a consumer’s intention to purchase a specific item.

Attitudes are learned predispositions to respond to an object or class of objects in a consistently favorable or unfavorable way.

An attitude is characterized by progressing from “thinking” (cognitive), to “feeling” (affective), to “behaving” (conative).

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Writing the First Draft


When your outline is complete and you are ready to write your first draft, many writers make a common mistake at this point. They try to “get it right” the first time. They may work on a paragraph for hours, fine-tuning the words until they are perfect. Writers thus shut off their creativity by insisting on profession.

Remember, the first draft is a working draft. It should be written quickly without too much thought to elegant expressions or final order and paragraphing. Your object is to get the material on paper to flash out the structure of your outline. Let the words flow. Start wherever you can—in the middle, even near the end. The opening or introduction can be completed later. Any weaknesses in logic or gaps in information, any points that are out of place can be corrected in the final version.

As you write the first draft, keep your audience in mind. Doing so will help you stay focused on the purpose of your work. Keep writing until you have completed the first draft.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Blue-sky Laws


Government regulation and intervention is very pervasive in our daily lives, especially in business activities. That intervention is both supportive and restrictive. Also, it is constantly changing. The intent of government is generally to provide justice, orderliness, and fairness. A realistic observer may also perceive a governmental desire to play Robin Hood. Some entrepreneurs will find themselves the objects of Robin’s beneficence. Most owner-managers see too much of his ever-present Merry Men.

Entrepreneurs usually don’t concern themselves much with the creation and enforcement of government regulations. Being realistic, they just want to know the rules. They ask how it works and then go on about the business of building their enterprise. Because entrepreneurs need all the help they can get, they will use the rules and regulations that can in any way help the business. If the rules are not helpful they will avoid getting into a position where the rules interfere with the progress of the business. The problem for entrepreneurs is that the regulatory bureaucracy is so massive and complex that they have trouble understanding the rules.

The specialists who devote their professional lives to understanding rules and providing guidance to the rest of us must concentrate on a small segment of the rules to be able to keep up with the changes and the latest nuances in interpretation. This results in the need for many specialists. Despite the burden on time and financial resources, however, it is most prudent to obtain sufficient advice and guidance at least to avoid the wrath and interference of the regulators.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Observe Fringe Times


Formal business situations, highly structured meetings, negotiating sessions, and other forms of business interaction are likely to be the least revealing because they are the times when people are most likely to have their “game faces” on.

 So consciously time in to the fringe times, the beginnings and endings, the periods of transition, which are when people are most likely to let their guards down. During a two-hour business meeting, the first several minutes—before you actually get down to the business at hand—and the last several minutes—as everyone is saying goodbye—can tell you more about the people you are dealng with than almost anything else that goes on in between. These are, unfortunately, the times when you are likely to be least observant. Try to sharpen your awareness.

 Also, be aware of people during interruptions, unusual exchanges, or anything that intrudes upon the more formal flow of a business situation. There is a certain amount of role playing in most business encounters, and when someone “breaks ranks” the facades are going to crack a little. Simply noticing who does the breaking and how others respond with words and eyes can tell you a lot.

 There is a scene in The Godfather that perfectly illustrates this: The Godfather has just flatly rejected an offer from the Mafia boss to get involved in the drug business, when Sonny, his hotheaded eldest son, blurts out that the terms that have been proposed are insulting to the family.

 This, of course, leads to the attempt to eliminate the Godfather. The other dons have correctly perceived a break in ranks, for simply by the act of objecting to the terms, Sonny has revealed a greater willingness than his father to consider the deal.

 Though The Godfather is fictional, its psychology is very real.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Attitudes: Essential Components


Regardless of exactly how you might feel, the attitudes you express may be recognized as consisting of three major components: an evaluative component, a cognitive component, and a behavioral component. They represent the basic building blocks of the definition of attitudes.

 Attitudes have a great deal to do with how we feel about something. Indeed, this aspect of attitude, its evaluative component, refers to our liking or disliking of ant particular person, item, or event (what might be called the attitude object, or the focus of our attitude). You may, for example, feel positively or negatively toward your boss, the scuplture in the lobby, or the fact that your company just landed a large contract.

 Attitudes involve more than feelings; they also involve knowledge—that is, what you believe to be the case about an attitude object. For example, you might believe that one of your coworkers is paid much more than you, or that your supervisor doesn’t know too much about the job. These beliefs, whether they are completely accurate or totally false, comprise the cognitive component of attitudes.

 As you might imagine, the things you believe about something (e.g.,”my boss is embezzling company funds”) and the way you feel about it (e.g., “I can’t stand working for him”) may have some effect on the way you are predisposed to behave (e.g., “I’m going to look for a new job”). In other words, attitudes also have a behavioral component—a predisposition to act in a certain way. It is important to note that such a predisposition may not actually be predictive of one’s behavior. For example, although you may be interested in taking a new job, you might not actually take one if a better position isn’t available or if there are other aspects of the job you like enough to compensate for the negative feelings. In other words, your intention to behave a certain way may or may not dictate how you actually will behave.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Erosion Measures


Erosion measures refer to natural remnants of some individual’s or group’s activity that has selectively worn down certain objects. For example, if you are working in a nursing home, you might determine what the most popular activity in that home is by observing where the rugs are most worn. It might be in front of the television set or in front of the windows where people spend time looking out at the street. This could give you a possible measure for evaluating changes in the group’s activities.

 Other erosion measures might include decay and breakage. Active or aggressive physical activity can be inferred from the number of broken items (for example, windows) in a school or ward. The frequency of repair, replacement, or cleaning of certain objects in a setting may be used as an indicator of frequency of usage.

 When using erosion measures be sure that unrelated factors are not the reasons for observed changes. For example, a new junior’s zeal in cleaning may be responsible for changes in the patterns of use as detected by wear and tear on the floor. Similarly, it would help to know the amount of ordinary wear and tear on objects so that any excessive erosion or wear and tear can be related to target behaviors with more assurance.

 The second category of physical traces is accretion measures. These are objects deposited by clients in a given setting or the ordinary debris left by client interaction with or consumption of material. Thus, many of the behavior produces described earlier could be considered as accretion measures. Accretion measures also often focus on analysis of remains or even rubbish.

 Reliability and validity concerns are as important when using physical traces as they are with other measures, and these concerns are especially important when physical traces are being used to make inferences about behaviors.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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