Where does Competition Fit?


Some critics say that the marketing concept doesn’t go far enough in today’s highly competitive markets. They think of marketing as “warfare” for customers, and argue that a marketing manager should focus on competitors, not customers. That viewpoint, however, misses the point. The marketing concept idea isn’t just to satisfy customers, but to do it at a profit through an integrated, whole company effort. All three must be considered simultaneously. Profit opportunities depend not only on outdoing some other firm, but also on doing the right thing. In fact, often the best way to beat the competition is to be first to find and satisfy a need that others have not even considered.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.