Anima and Animus


Carl Jung wrote about how each woman has a male and a female side, called the anima and animus. As a woman gains more power in business, her male animus increases, which means that her  shift in the internal balance of anima/animus shifts, which leads to a shift in the balance of power between her and a man (with his own internal anima-animus dynamic). This shifting is not only taking place in the interactions between an individual woman and man but also collectively between women and men. On the whole, the dynamics of the relationship between the sexes in the society is being thrown out of whack.

Women must take responsibility for their part in this.

Many women, out of insecurity about their newfound power, as well as, fear of attack for attaining this power and, while women are at it, actual attack for attaining this power, are reaching and overreacting by drawing more and more from their male side for protection. Indeed, there are some women who mistakenly believe that succeeding in business requires imitating men—and even more mistakenly, not nice men.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Manage for Consistency


Most companies would prefer to grow steadily at a healthy rate rather than doubling in size one year and losing money the next. No one can manage this kind of schizophrenia effectively with any long-term success, and no one should try. Next to profitability, the most important goal a company should strive for is consistency.

If flexibility is the means, then consistency—of performance and growth—is the end. This sounds like something of a contradiction. If one is being flexible how can one be consistent? In fact, not only are they compatible, but a flexible, responsive management virtually guarantees consistency. It is inflexibility that causes erratic behavior. A company goes on for too long adhering to all the old rules and outdated modes of performance. Then one morning someone wakes up, panics, overreacts, and throws out all the rules. That can make people nuts.

To manage consistently you have to behave consistently. Even if people don’t like what you are saying, they still want to know where you are coming from.

Inconsistency in management breeds all sorts of unnecessary anxieties in the people being managed. There are enough legitimate anxieties in business without adding to them by not letting people know where you are coming from.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight