Sales Secrets


  • You have to be honest;
  • When making a proposal to somebody, put yourself in the shoes of that person;
  • You’ve got to know your business. Constantly increase your knowledge;
  • You must work. If you have all the knowledge in the world and are the most honest person, if you’re going to stay home, can you make any business?
  • Never, ever get discouraged and disappointed. No matter what business you’re in will have ups and down. Don’t think this is the end of the world.

As Fortune magazine puts it, “Of all the big time insurance salesman, Mehdi Fakharzadeh must surely qualify as the most improbable. For although he has lived half his life in the US, he continues to struggle with English language. Yet Mehdi has achieved fantastic success—because of his honesty and his extraordinary instinct for serving clients personally.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Cost-effective Promtions


Promotions form an integral part of any marketing strategy and, if properly structured, cost very little to implement. Some expense is usually involved, since it’s hard to implement a sales promotion without advertising it. One drawback to many sales promotions is that managing them takes a fair amount of time, and in businesses with very few employees, that time just isn’t available.

 Before spending money to advertise a sales operation, try to visualize how the mechanics will work and that benefits can be expected. It is all too easy to begin a sales promotion without giving any thought to who will manage it. As with every business activity, someone must be in charge. Someone must have the responsibility for putting all the pieces together and making sure that the promotion gets implemented as planned. And someone must be accountable for the problems and miscalculations that always come up.

 In larger companies, sales managers can be assigned the task of managing promotions; however, the smaller the company, the greater the probability that the owner must take the responsibility for:

  • Being on the premises to greet customers, if that’s part of the promotion
  • Coordinating and following up to make sure deliveries are made on time, if that’s part of the program
  • Personally handling any barter arrangements or questions that arise from customers

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Influence


Influence is easy to obtain, because it is based on the example you set for others to see. People are influenced by those they admire or aspire to emulate. Literally, we listen to people whose success we want to duplicate. When you listen to a presentation by a leading distributor in your organization, even if you don’t know this person personally, you are influenced by the example they set. You listen to what they have to say and you apply it. Even though you have no relationship with this person, and they have no power over you, you willingly hear them out. That’s influence. Of course, you don’t have to do what they say, but the odds are you will consider it.

 

If you want to influence other people, begin by setting an example that others can aspire to and respect. That’s the first step. The second step is to communicate your message the right way.

 

Now, the best way to learn to communicate that message ia to read Dale Carnegie’s classic How To Win Friends And Influence People – perhaps the greatest book ever written on the subject. In a nutshell, you have to communicate ideas in a way that people can make them their own. You’ve seen people suggest an idea in such a way that the main man they’re talking to thinks it was his own idea. That’s an example of effective influence.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight