Customers Criteria for Assessing Service


Customers assess service by:

  1. Reliability – dependable and accurate performance of promised service
  2. Responsiveness – willingness/readiness to provide prompt service
  3. Competence – knowledge and skill to perform the service
  4. Access – approachability and ease of contact of service personnel
  5. Courtesy – politeness, consideration, and friendliness of service personnel
  6. Communication – keeping customers informed, listening to customers
  7. Credibility – trustworthiness, believability, honesty
  8. Security – freedom from danger, risk, or doubt
  9. Understanding/knowing customer – knowing customer’s needs
  10. Tangibles – physical evidence of service

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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The Personal Touch


  • People like to buy from people
  • You build a business one customer at a time, one purchase at a time
  • Use the customer’s name in all written communication
  • Courtesy, manners and politeness are keys to building trust, respect and loyalty
  • Use names regularly in conversation
  • Accommodate the customers special requests wherever possible (impossible is a subjective statement)
  • The first sale you make is yourself
  • Rapport is a skill that can be learnt
  • No-verbal communication is the most important and quickest route to reaching people
  • Get to know your customers—all of them
  • One hundred percent attention at all times
  • Make every customer feel like your most special customer (not your only customer)

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.