Quality: A Prelude


Even the best marketing in the world won’t motivate a customer to purchase a poor product or service more than once. In fact, brilliant marketing can speed the demise of an inferior offering, since people will learn of the shoddiness that much quicker. So do everything in your power to ensure the quality of whatever it is you’ll be selling. And you’ve got that quality, you’ll be ready for marketing. It is also mandatory for success that you have adequate capitalization – that is, money. You will need enough cash or cash reserves to promote your business aggressively, for at least three months, and ideally for a full year.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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Stakeholder Analysis


A stakeholder analysis is a valuable prelude to a mission statement, a SWOT analysis, and the formulation of effective strategies. Indeed, if an organization has time to do only one thing when it comes to strategic planning, that one thing ought to be a stakeholder analysis. Stakeholder analyses are so critical because the key to success is the satisfaction of key stakeholders. If an organization does not know who its stakeholders are, what criteria they use to judge the organization, and how the organization is performing against those criteria, there is little likelihood that the organization will know what it should do to satisfy its key stakeholders.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight