Meanings of Meaning


Meanings are internal responses people hold for external stimuli. Many times people have different meanings for the same words. Good communicators are people who select verbal and nonverbal signs that they feel will elicit the intending meaning. Marketing communicators must be especially careful to use signs that will evoke the intended meaning in prospective buyers. All too often companies communicate their product offerings in terms familiar to themselves but not in terms familiar to their potential customers.

Meaning can be thought of as the set of internal responses and resulting predispositions evoked within a person when presented with a sign or stimulus object. Meaning is internal rather than external, to an individual. Meaning is psychological in that it represents a person’s subjective perception and effective reaction to stimuli.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Aging Crisis


Not a company exists whose management doesn’t say, at least for public consumption, that it wants an organization flexible enough to adjust quickly to changing market conditions, lean enough to beat any competitor’s price, innovative enough to keep its products and services technologically fresh, and dedicated enough to deliver maximum quality and consumer service.

So, if managements want companies that are lean, nimble, flexible, responsive, competitive, innovative, efficient, customer-focused, and profitable, why are so many. Companies are bloated, clumsy, rigid, sluggish, non-competitive, uncreative, inefficient, disdainful of customer needs, and losing money. The answers lie in how these companies do their work and why they do it that way.

Corporations do not perform badly because workers are lazy and managements are inept. Just the same, the record of industrial and technological accomplishment over the past century is proof enough that managements are not inept and workers do work.

Inflexibility, unresponsiveness, the absence of customer focus, an obsession with activity rather than result, bureaucratic paralysis, lack of innovation, high overhead—these are the legacies of industrial leadership. These characteristics are not new; they have not suddenly appeared. They have been present all along. If costs are high they can be passed on to customers. If customers are dissatisfied, they have nowhere else to turn. If new products are slow in coming, customers will wait. The important managerial job is to manage growth, and the rest doesn’t matter. Now that growth has flattened out, the rest matters a great deal.

The business problem is that in 21st century with companies designed during the nineteenth century to work well in the twentieth—we need something different.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Death of a Wonder Youngster


Arfa Karim (born 1995 – January 14, 2012), was a student from an under-developed village of Pakistan, who in 2004 at the age of 9 years, became the youngest Microsoft Certified Professionals (MCPs) in the world. She was invited by Bill Gates to visit the Microsoft Headquarters in USA. She also wrote a poem about Bill Gates.

On returning to Pakistan, Arfa had numerous interviews on almost all of the country’s known television channels and newspapers. In August 2005, Arfa Karim received the Fatimah Jinnah Gold Medal in the field of Science and Technology, presented by the Prime Minister of Pakistan at that time. She also received the Salaam Pakistan Youth Award again in August 2005 by the President of Pakistan. Arfa Karim is also the recipient of the President’s Award for Pride of Performance. This is a very high level civil award granted to people who have shown excellence in their respective fields over a long period of time. Arfa is till now the youngest recipient of that award ever.

Arfa Karim has also represented Pakistan on various international forums, she was invited by the IT Professionals of Dubai for a stay of two weeks in Dubai. A dinner reception was hosted for her there, which was attended by the diagnostics of Dubai including the Ambassador of Pakistan. During that trip, Arfa was presented with various medals and awards. She also flew a plane in a flying club in Dubai at the age of 10, and received the first flight certificate.

In November 2006, Arfa was invited by Microsoft to be a part of the keynote session in the Tech-Ed Developers conference held in Barcelona. The theme of the conference was “Get ahead of the game” and Arfa was presented as a true specimen of being ahead of the game. She was the only Pakistani among over 5000 developers in that conference.

As of 2011, at the age of 16, Arfa Karim was studying at Lahore Grammar School Paragon Campus in her second year of A Levels. She suffered from cardiac arrest after an epileptic seizure on December 22, 2011 and was admitted to Lahore’s Combined Military Hospital (CMH) in critical condition.

On January 2, 2012 Pakistan Prime Minister Yousuf Raza Gilani visited the hospital with his daughter Fiza Batol Gilani to inquire about the health of Arfa Karim.

On January 9, 2012, Bill Gates, Chairman of Microsoft, has made contact with Arfa’s parents, and directed his doctors to adopt “every kind of measure” for her treatment.

On January 13, 2012, The condition of world’s youngest MCP Arfa Karim was improving and some parts of her brain showed signs of improvement. Arfa fell desperately ill last month and doctors said she had suffered brain damage, leaving her in a coma at the Combined Military Hospital (CMH) in Lahore. Her father, Amjad Karim, said Microsoft had raised the possibility of flying Arfa to the US for care.

On January 14, 2012 16 years old Arfa Karim died at 9:50 PM (Pakistan Standard Time) at Combined Military Hospital (CMH) Lahore. (Wikipedia)

Arfa wrote some poems. Specimens include:

I would like to be …..

Like a bird in the sky
Flying freely and so high
Like a fish in the water
And the kings beautiful daughter

Like a tiny little mouse
Eating cheese around the house
Like a bear in the mountain
And the water in the fountain

Like a lion in the jungle
Roaring loudly with hunger
Like a monkey in the zoo
All the time copying you
. . . . Arfa Karim

White Rose

In the storm
Stands the white rose
tumultuous waves
of destruction abound her

Yet tall is the white rose
strong in the face
Of the sensed doom around her
And she does not bow down

Pure is the white rose
In the compost earth
growing eternal strength
in the nights that so hurt

I see not the white rose
She is so far away
But I long to protect her
But only the words can I say

So I send her my words
And my poets heart
To help her when
there is hope to see her through

Be Strong little flower
Your heart will guide true
And as long as you want
I will always talk to you
. . . Arfa Karim

Stars

  I look to the sky at night and admire the beauty of the stars.
I stand in awe of their brilliance;
They are as shining and constant
and they have been since the beginning of time.

They light the heavens and fill our hearts with wonder.
When one burns out, another takes its place;
for they are eternal.
Wherever you are, they guide you from their home high above the earth.
At times, they seem close enough to touch,
as they transport your dreams far away.

Their magic compels us to offer up wishes for their consideration.
They make us realize that even when the sky is the darkest,
a tiny beacon of light still shines through.
They are God’s reminder to us that some things really do go on forever.
. . . Arfa Karim

I have no daughter, but Arfa Karim was a daughter figure.  Till 3:30 am and despite my perpetual efforts I was unable to have a snooze. The news about her death made me so upset that my eyes welled up tears and my heart filled up with gloom. Arfa, was the shine of the moon and the breeze of morning; she bestowed her colors to rainbow; she left behind her wings for her fellow daughters to scale the heights of knowledge. Arfa was a complete person: she was not just a book worm, she used to play games, watch cartoon programs, fly planes, play music, and sing folk songs. Above all she memorized some verses of Qur’an and practiced high moral character. She can be a role model—an inspiration—to our younger generation. With tears in its eyes, I pay rich tribute to Arfa. Nevertheless, I feel her saying:

Don’t cry for me,
I’m right here.
Although you can’t see me
I can see your tears

Outdoor Training


A trend in employee development has been the use of outdoor training. The primary focus of such training is to teach trainees the importance of working together, of gelling as a team. Outdoor training typically involves some major emotional and physical challenge. This could be mountain climbing, paint ball games, or surviving a week in the jungle. The purpose of such training is to see how employees react to the difficulties that nature presents to them. Do they face these dangers alone? Do they freak? Or are they controlled and successful in achieving their goal? The reality is that today’s business environment does not permit employees to stand alone. This has reinforced the importance of working closely with one another, building trusting relationships, and succeeding as a member of a group.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Writing Tips


  • When writing consider the recipients. What do they know already? What can you tell them?
  • Outline your memos and letters before beginning to write.
  • When writing reports, summarize key points or conclusions on the first page and document them with more information on subsequent pages.
  • Write like you speak to make your writing as readable as possible.
  • Learn the writing style of your organization and follow it. Don’t use flowery language (many adjectives and verbs) when inappropriate.
  • Have your secretary or assistant edit and proofread your correspondence for sentence structure and grammatical errors.
  • Keep dictionary thesaurus on hand to check spelling and word usage.
  • Use variety of sentence structures—simple, complex, and compound—to add interest to your writing.
  • When writing for a non-ethical audience, have a non-technical person identify jargon. Then either eliminate it or include a glossary defining the terms.
  • Use charts and tables wherever possible to present numerical information.
  • Use “action verbs” to add punch to your message.
  • Eliminate weak words like “very,” “interesting,” “often,” and other bland adjectives or adverbs.
  • Keep paragraphs short. Make sure the content of a paragraph revolves around only one thought—the topic sentence.
  • If you do a large amount of routine correspondence, standardize it as much as possible.
  • If procrastination is a problem, start writing a rough draft early so you have time to reverse it at least once.
  • When allocating blocks of time for writing, set aside periods of one to one-and-a-half hours, rather than trying to do it in segments of 5 to 15 minutes.
  • Develop a flash card system to work in your own common misspellings.
  • Dictate correspondence, memos, and so forth, to save time.
  • Seek immediate and specific feedback on reports you write.
  • Take a second or third look at your memos before sending them.
  • Use a grammar checking software program on your computer to identify errors you frequently make, and use that feedback to focus your efforts to improve your writing.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Tapping Unutilized Resources


Throughout the world are resources waiting to be discovered for demands that exist. They may consist of oil, ore, unused equipment, sunken treasure, unemployed labor, or even products that have not been presented effectively or refined. The traditional independent mining prospector is a type of entrepreneur who makes a career of seeking and exploiting such resources. Others discover unused resources with profit potential almost by accident.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Writing a Marketing Plan


  • Use a direct, professional writing style. Use appropriate business and marketing terms without jargon. Present and future tenses with active voice are generally better than past tense and passive voice.
  • Be positive and specific. At the same time, avoid superlatives (such as terrific, wonderful). Specifics are better than glittering generalities. Use numbers for impact, justifying computations and projections with facts or reasonable quantitative assumptions where possible.
  • Use bullet points for succinctness and emphasis. As with the list you are reading, bullets enable key points to be highlighted effectively and with great efficiency.
  • Use “A level” (the first level) and “B level” (the second level headings under major section headings to help readers make easy transitions from one topic to another. This also forces the writer to organize the plan more carefully. Use these headings liberally, at least once every 200 to 300 words.
  • Use visuals where appropriate. Illustrations, graphs, and charts enable large amounts of information to be presented succinctly.
  • Shoot for a plan 15 to 35 pages in length, not including financial projections and appendices. An uncomplicated small business may require only 15 pages, while a new business startup may require more than 35 pages.
  • Use care in layout, design, and presentation. Laser or ink-jet printers give a more professional look than  do dot matrix printers or typewriters. A bound report with a cover and clear title page adds professionalism.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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