Synergizing Training Strategy with Corporate Strategy


The primary objective of synergy is that employees acquire all the skills and knowledge they need, but only what they need. What do they really need? Whatever is essential to formulate and fulfill a successful corporate strategy? Certain skills and knowledge are needed to determine what products and services the company should produce, and what kinds of technology should be used to produce them; other skills and knowledge are needed in order to apply new technologies most profitably.

Those who determine corporate strategy must calculate whether the organization is capable of acquiring strategically necessary skills and knowledge on schedule. In learning companies, therefore, a senior officer in charge of training takes part in formulating strategy. That individual can also advise whether a more ambitious strategy would be feasible from the standpoint of training, and can help subsequently to communicate the strategy to all parts of the organization.

Communication of the strategy is vital. Trainees and their supervisors take training seriously only when they believe it will further the company’s prosperity and their own. If they do not understand the skill and learning requirements of the corporate strategy, they cannot make valid decisions on how to achieve strategic goals.

Ultimately, it is the chief executive’s responsibility to see that the training requirements of corporate strategy are met. The key points to be monitored are program priorities, program objectives, and program outcomes.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight

Knowledge about Markets


Within the vast, diverse, and changing market no product is consumed at the same rate everywhere. Therefore, every national advertiser—the one whose product is distributed throughout the country as well as the one whose product is confined to particular regions—must view the market as an aggregate of many individual market areas, each of which is different from the next. Some markets are fertile and can be cultivated profitably. Others are barren and should not be cultivated at all.

The purpose of market analysis is to locate the fertile markets and estimate their sales potential. With this information the advertiser can then distribute effort among various market areas in proportion to their relative sales potentially and thereby maximizes the return on advertising investment.

In analyzing markets and market potentials, great dependence is placed on statistical data collected by the government. It is important that such data be precisely defined so that users will know what they mean and can thus make reliable comparisons when data are applied to different markets.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight